Social Guerilla Marketing Done Right:...

Guerilleros, today over at the ASI Central I read a cool post about 5 hot marketing trends and if it’s hot, there’s social media all over it. No doubt, Social Media was the very first “hot trend” (they call it “trend”, we know it’s a GUERILLA!) and even though they didn’t seem to be very familiar with the topic,... Read More »

Is Your Company Stuck With A Social...

When I read this post over at Label:Indescript about social media silos, I immediately connected the subject to at least 4 business owners I’ve been in contact with. Justin Boone, the author (and a darn good guerillero), talks about how companies start their social media strategies with a department (read blogger guy) that becomes completely alienated from the rest... Read More »

Improve Your Chances To Go Viral On...

Guerilleros, this will be quick because my offline guerilla is taking up too much time. What I’ll show you today is a quick tip for lazy viral marketers. I bet you’ve already seen the tweetmeme plugin, which automatically inserts a new status message into a user’s own twitter account. That is a major twitter marketing tool, and I highly... Read More »

Quick Permalink Structure Fix Improves...

Ninja SEO trick! You’re probably familiar with the wordpress permalink structure showing some sort of date on the url, right? Something like this: If you know a little bit about SEO, you know that the first place search engines look for keywords is in the domain url. As we see in the example above, 2009/07/10 is not a keyword... Read More »