Monthly Archives: October 2010

How to Boost Your Facebook Fan Page Using Tags!

Hello Guerilleros! Today is a lovely, cool day on the Island; much preferred over the sweltering heat we usually get.  It’s a perfect day to wear the new shirt the Guerilla Chefe got me. It’s from one of our clients and I’ve been wanting one for a while,  but since it’s long sleeve I had to wait for it to get a bit cooler.

So this morning I put it on, and it looked really good on me, so I took a picture of myself wearing it. Naturally, I uploaded it to my personal Facebook.

From here, I wanted to show all the people involved how well it fit. We all know that tagging the photo itself puts the picture on the persons wall, but you can’t photo tag with a fan page and I wanted the clients fans to see the pic as well.

So I put a message with the photo and I used the @ to tag people. When you type @, followed by whoever you’re trying to tag, Facebook will pop up a little selection of your friends and pages you like. Just pick who you’re looking for, and you’re good to go. But to tag someone, you have to be friends with them, or Like them.

Clearly, this is incredibly useful. If you have a company that sells kitchen furnishings, why not talk about Vetrazzo counter tops and tag Vetrazzo in your update? Then your post will appear on both your site and the Vetrazzo site. And, generally, there are more followers on their page who will hopefully follow back to your page and become fans.

I would warn you though, don’t abuse it. It has been my experience that other pages will take offense if you start blowing them up with your posts.

So thats this weeks update. The Guerrilla Chefe is beckoning, so I best be wrapping this post up. And of course, don’t forget to search the rest of the site for more social media guerrilla warfare tactics.  See you next week, Guerilleros!

The Impact of Google TV on Social Media Marketing

Hey Guerilleros! I was browsing through my email, and I got a message from the Guerilla Chefe about Google TV.  I watched all the videos, and I have to say, it’s an ambitious project, and it sort of reminds me of MSN’s WebTV and Apple TV in certain ways. Of course,if anyone can finally break down the barrier between TV and internet, Google can.

I don’t plan to talk about what Google TV is, you can find that on your own. I want to talk about possibilities. Ways to take advantage of a new technology. Several different ideas come to mind pretty quickly.

PPC based on TV

This is a no brainer. If PPC ads can read your search query, it can read what you’re watching on TV. Instead of basing your ads on keywords, in the future you may need to think about the TV that your potential customers are watching. This could be very interesting.  If you have a bakery, and someone sets their Google TV to record Cake Boss every week, possibly they would like your product.

Oh look, it already exists.

Direct Fan Interaction During Television Shows

Imagine watching the newest episode of The Big Bang Theory, and Chuck Lorre pops up in a little live chat on the side of the  screen and talks about the episode your watching. And not only that, but since it’s a live chat, you can interact with him. Awesome right? So how is this marketing? Well, imagine if you offered a similar service. Nice, right?

Community Building

If you have a way to tie your product to a TV show, you are golden. Find a way. You have a chiropractor for a client? Hey, Alan on Two and a Half Men is a chiropractor. It’s a valid enough connection. Start basing your communities around TV shows, and the clients will come from the fan base. Most popular shows have viewers in the millions.

Pulling it all Together

Let’s say I Like House on Facebook. I find an ad asking me to join a specialized House fan page run by a doctor who is local to my area.  I do, and the next time I’m watching House, I have the opportunity to chat with other fans as the show is playing. I eventually become a regular member of the community, because I am interacting with fellow fans as the show is on. This is the key time to catch me being receptive to a House community. And of course, the next time I get sick, guess what doctor I’m going to see? The one running the fan community I belong to.

Yeah, that was a pretty contrived example, but you can see where it’s going. This opens a whole lot of ways to interact with your community, and we didn’t even talk about apps yet. Google Tv apps open even more doors.

Well Guerilleros, that’s about it for me today. I have a few fan communities of my own to go take care of. And remember, for more guerilla marketing how-to’s and such, keep coming back to Social Media Guerilla!

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