Social Media Guerilla » Guerilla Marketing

Jeff Johnson’s Coaching Program Is Live – Here’s The Guerilla Bonus!

guerilla — Wed, 25 Nov 2009 20:53:53 +0000

Social Media Guerilla BIG Bonus for Jeff Johnson

So Jeff Johnson’s private coaching program went live a few minutes ago – (he’s the guy that created the free seo traffic plugin for wordpress) and we’ve put together a KILLER bonus if any of our guerilleros(as) wants to get access to his tremendous knowledge and cool tools.

First of all, Jeff is offering a full 30-day money back guarantee AND letting you keep all the tools. So there’s NOTHING at risk here.

Second of all, you get FULL ACCESS to my entire TEAM.

Yes, you read it right:

My entire team will be available to you to help out on any marketing endeavor that Jeff puts you through.

Need to setup a blog? Get my team to do it.

Need to learn how to use Camtasia? Get my team to do it.

Want to have your twitter and facebook updates outsourced? Want to manage multiple twitter accounts?

Let my team find you the best way.

FREE!

$1500 BONUS For Jeff Johnson

PLUS – you get 10 hours of consulting from me – I will give you my personal cell phone number (the one I answer) and you will have a $1500 credit to get me to answer all your questions and help in any project!

Heck – with my team and Jeff’s team helping you out, there’s NO WAY to stop you from making money.

Get in NOW:

Click here to get on Jeff’s program

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Does Your Business Suffer From Social Media Anxiety?

guerilla — Wed, 04 Nov 2009 06:34:48 +0000

Social Media Anxiety affects MANY businesses... Kill It Now!

You’ve received an internationally famed professional into your company, he presented super cool new techniques, and you’re very excited about it…. Who do you tell?

You’ve just won an award of excellence that was voted on by your own community …. Who’s going to know about it?

Guerilleros, the situations above may seem impossible for us, but they are REALITY for way-too-many business owners. Trust me – I’ve had clients that won a State Tournaments in a major category and they told me about it two months later.

Sometimes, they will even surprise me and run a freaking TV ad bragging about their award…

But most of the time, they simply do nothing. I’ve written about social media silos before, but this is way worse.

In your daily Guerilla, I’m sure you run into people that still see blogs and social networks as a useless teenage passtime, like MTV. But have you ever asked these people how much they spend on Press Releases? Impressive enough, if they even have a PR budget, they will eventually drive themselves into this conclusion:

“I’m smart enough to pay this super famous magician to come entertain the drunks at my bar – I may be even smart enough to change the message on the Marquee – But where else can I post such a major announcement? Huhh… Maybe, if I had a platform I could update as I see fit, that my current drunks and potential drunks from the area would check, maybe leave a comment, or even see their own pictures?”

So lose the darn Social Media Anxiety – everything is BLOGsworthy

Receptionist had a baby? Post about it.
Have a crazy customer? Post about it (but omit the names)
Just closed a major deal? Post about it.
PR people wants to charge you $400/release? Laugh about it and post about it.

And to make sure you post gets seen (also, to reduce the traffic anxiety issues) be sure to start using SYNND.

You can sign for a free trial hereHere Are Some Similar Posts:

Social Media Marketing for an Online Store?

guerilla — Tue, 20 Oct 2009 01:12:49 +0000

Social Media Halloween? Scary!

Guerilleros, today I ask for advice – my social guerilla skills have been put to test and I’m falling short at this moment.

I’ve been given the opportunity to manage the social marketing for an online costume store for toddlers called – tcharan… – cutetoddlercostumes.com. Their stuff is really cool (a bit pricey, but so am I…)

They’re brand new online, and according to their analytics, they’ve been receiving a decent amount of organic traffic for keywords such as kids harry potter halloween costumes and cinderella halloween costumes.

They need, however, to increase their brand exposure and want to interact with their customers through Social Media. (Dont we all?)

Their blog is well advertised within the site (on the upper right corner), but receives very little traffic. Apparently, their posts have been indexed, some are even on Digg and Reddit, but far from achieving the social viral effect.

Here’s my issue – social marketing for “real” businesses has the advantage that I can go in and get footage of their service/products, which makes content much more viral-friendly. For an online store, however, I’m coming up blank when I try to create an identity that doesnt consist of “buy our costumes”.

I’ve looked at Zappos and to a certain extent, Amazon, but their approach to Social Media is nothing like what these guys want to do: Zappos has their CEO on twitter, and on a personal blog, which adds a persona, a “face” to the brand. He barely speaks of the company’s products on his blog.

What CuteToddlers has been doing is basically discussing and advertising their costumes on the blog – yes, they add lots of personal touches to the posts, but they’re still salesy. Maybe that’s what I should work towards – getting a social media fan within the company and working with her/him to create a company “persona”.

What do you think?

Leave your comments – they are always DOFOLLOW and approved very quickly.Here Are Some Similar Posts:

Social Guerilla Marketing Done Right: The X-One Mug

guerilla — Wed, 29 Jul 2009 21:24:45 +0000

X-One is the most socially active coffee mug ever!

Guerilleros, today over at the ASI Central I read a cool post about 5 hot marketing trends and if it’s hot, there’s social media all over it.

No doubt, Social Media was the very first “hot trend” (they call it “trend”, we know it’s a GUERILLA!) and even though they didn’t seem to be very familiar with the topic, they picked a real Guerilla strategy to talk about: The X-One Mug Fan Page

The company that makes the X1 (Gold Bond Inc.) decided that

As a travel mug, the X-one is always going places, so the marketing team figured social media was a natural fit, and the X-one Facebook page was born

Pretty clever, huh?

There are a ton of reasons why Gold Bond marketing director Karen Sherrill should receive a considerable bonus, but here at the Guerilla we’ll discuss why their campaign works like charm:

Social Media Marketing With Humour

Attention to details: humor and constant updates on the x-one fan page

Now raise your hands those who enjoy when companies make fun of themselves… ???

When you go social, online or offline, it’s your personality that attracts people – and the X-One team have created a darn cool one for their fan page.

Mentioning personality is important not only to make the X-One remarkable but to instigate people to talk about it (like I’m doing right now).

I’ve written about the guerilla marketing viral effect and how content goes viral when there’s a benefit to the user that is syndicating it.

Sherill proved to be a master guerillera when she stated this in regards to being remarkable:

One of the important elements seems to be humor or intrigue that will give friends and fans a reason to pick your tweets and posts out of the onslaught of others

Why the x1 Guerilla Marketing Has Gone Viral

Sherill and her team have made the X-One campaign extremely engaging by asking people to share how and where they take their mugs. When customers send them pictures, they’re all published on the fan page under the album “Places I Have Been“.

Check out these pics from the album:

Is that a successful campaign or what?

Remarkable social media marketing...!

They’re completely NOT A SOCIAL MEDIA SILO – From their facebook page, you can see that the entire company participates: there are mentions of the plant manager, becky the sales rep…

What they missed – Subtle Monetizing…

We could not find a link to the company website at the fan page, and we could not find a link to their twitter account either.

ATTENTION: Good social media guerillas are subtle about these strategies, and it’s not a bad practice to make it a bit less obvious for your visitors that you’re trying to sell something.

In the X-One case, however, they’re really not trying to sell anything. Their approach is almost entirely entertaining, and that’s where they missed the point:

What If I wanted to buy an X-One?

My wife drinks more coffee than Brazil can export it, and I’d love to buy her one.

How about a link to a “getthex1.com” domain with more pictures, and an online order form?

Anyway, many praises to Sherill and the marketing team at Gold Bond Inc. They’ve put together a really powerful guerilla campaign, and it should be an inspiration for companies who think social media marketing is about blasting 140 character ads over twitter.Here Are Some Similar Posts:

How To Turn Guerilla Marketing Viral – The Viral Effect!

guerilla — Wed, 10 Jun 2009 20:38:18 +0000

Was there a NEED TO SEE this Guerilla campaign?

The psychology behind anything that goes viral is that the user gets some sort of benefit by promoting it.

The “viral” aspect only works if, after spreading it to their friends, that user will be seen as funny, smart, up-to-date, or valuable.

So, when thinking about new Guerilla marketing content, focus on creating remarkable pieces, that will separate those who have seen it (the cool, the smart, the savvy, the geekiest…) from those who NEED to see it (beyond your potential customers)

The Viral Effect Determines The NEED To See/Read/Try It

Therein lies the Viral Effect; divising the “have seen it” from the “need to see”. And the more remarkable your Guerilla marketing is, the bigger the “NEED TO SEE”.

You’ve probably seen a very old viral video on TV being advertised in the ‘news’ and thought to yourself:

“I’ve already seen it, those TV people are always behind…”

And of course, you’re a much cooler person because you had already seen it

Alright, but how does one go about creating the viral effect in guerilla??

First of all, check through this list to make sure your content passes “guerilla quality control”:

Very little pitch, if pitch at all

There’s no way anybody will know what it relates to unless they watch/read it to the end

Creates expectation/suspense/thrill/curiosity

Goes WAY beyond “target market”, attractive to a wide range of users

If it passes all these factors, there’s a big chance you’ve got a bazooka Guerilla on your hands.

But well, it’s not like there’s an ignition button to fire up massive content syndication – specially if you don’t have a large syndication network – but here are strategies good for any marketer:

Contact major twitter users with large heavy internet users as followers (those are the social media trendsetters). I.E: Guy Kawasaki, Perry Belcher, Richard Branson, Arleen Anderson, Chris Brogan, Chris Pirillo, etc.. You can check twitterholic.com for stats. Refer them to your video/post/campaign and ask for a retweet.

Most twitter users have their own blogs, but it’s also good to check alltop.com for specific blogs and contact bloggers.

On youtube, if you’re doing a guerilla video, it works very well to ALLOW embeds and comments. After all, you do want buzz, right?

This troublesome strategy of contacting social media personalities is the ONLY shortcut to those who do not have a large network of friends to syndicate your content.

The other strategy that seems to work (depending on budget) is to have a top-notch PR firm feed the media.

(of course, we’re talking about social media here – so don’t expect me to suggest helicopter-bombing-business-cards type of strategies here)

But turning any guerilla into a viral marketing depends on your ability to:

be newsworthy

be social (online)

(grow a large group of ‘friends’ on multiple platforms – your content syndication network)

be remarkable

be steady & keep ‘em coming

(turn a single campaign into multiple posts/pieces – start a specific website/blog just for it)

We’ll keep the guerilla rolling, and will post much more content here, but if you really want to overthrow the establishment and learn underground guerilleros’ tools to automate social media marketing, click here.Here Are Some Similar Posts:

Okay, Social Media & Guerilla Marketing? Yeah, Here’s How!

guerilla — Tue, 09 Jun 2009 04:27:40 +0000

The Social Media Guerilla Logo

First of all, a quick explanation on Guerilla Marketing, from the one-and-only wikipedia:

“Guerilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

How about a budget of $ 0.00, and results like this, or this ?

What if I were to tell you that Social Media Guerilla elected President Obama?

The possibilities are endless, and the results are extremely tempting.

So, what does it take?

Social Guerilla Marketing Starts With Syndication

Who turns any Guerilla content Viral? You. Me. Users!

And how does any content spread on the internet?

It starts with ignition:

submission to social bookmarking services

submission to news/media rating services (Digg, Social Median)

a tweet

Which is all very simple; the kick comes when nobody rates, or bookmarks, or retweets your content.

For the viral effect, a key factor in the formula is Syndication.

Content Syndication is how your Guerilla content gets to the first page of Digg, which leads to several retweets, which all together creates copious amounts of traffic.

And as we know, traffic is good for two things:

MONEY – either selling stuff or selling space on your website to promote stuff, traffic is a major asset (when steady)

INCOMING LINKS – the more attractive (Viral) your content gets, more and more website owners will link to it in an attempt to enjoy some of the buzz you created. Search engines feast on incoming links, and your other content gets a nice bump on SERPs because of all that love you spread.

Okay, everybody knows that…

But how to get people to syndicate your content?

To answer a question with another:

How many friends do you have?

Just like word-of-mouth, the initiator usually tells a close friend, who tells another, and the entire chain is set.

Online, it’s all a matter of having the right friends – the more, the better.

Friends are created on social networking sites like Facebook, or MySpace (if you’re under 14). Those are great to meet and interact with people, but they are useless for marketing.

Good syndication-friends are created at services where user-voting determines the visibility and the quality of the content. We’re talking about Digg, Del.i.cious, Social Median, Reddit, etc…

The trick is not just to ‘add a friend’ but to lead attract that person to reciprocate, gaining a ‘mutual friend’ status.

This means (depending on the quality of your content) that your friend is more likely to vote positively for a content submitted by you.

So, forget about Facebook?

Why not?

From now on, your focus as an Underground Social Guerilla (USG) is to:

Create high-quality content

Create a powerful content syndication network

With the first task, there’s not much anybody can do except recommend good readings.

But for the latter, you can kick-start your syndication hereHere Are Some Similar Posts: