Social Media Guerilla » local

Social Media Marketing for Sandwiches

GuerillaRoberto — Wed, 08 Jun 2011 17:17:56 +0000

Good morning, Guerilleros! Lately, we’ve taken up a new client, in the form of the local Quiznos. For those of you not familiar with Quiznos, they are similar to Subway, only better. Quiznos is a big enough name that making a site in addition to the corporate one seemed pointless, so we made a deal with them to provide local social media services. We also get 10 free subs a month!

The Ultimate Local Promotion – Online!

Our goal for Quiznos is to increase local awareness through online resources. We always try to keep our costs down by using smart advertising, and even with our fees, it’s been a relatively inexpensive campaign for Quiznos.

Aside from the usual custom landing page on Facebook and a Twitter account, we also focused heavily on using Google Maps, Foursquare and Facebook Places.

Google Maps + Offer + Boost Ads

We started by getting Quiznos to actually appear on Google Maps. Google Boost was pretty helpful, offering a set it and forget it approach to ad generation and integration. You can also place a coupon in your Maps listing, which gives added incentive for people to choose your business. And as the business “owner”, we ensured that all the images were high quality.

Foursquare Venue Coupons

With Foursquare, we took full advantage of their coupon offer as well. They have a GREAT selection of potential offers dependent on various criteria you select based on the number of people checked in and their status.We also did a similar tactic for Facebook Places. Not everyone uses Foursquare.

A Great Social Media Campaign

With Quiznos, we had a lot of savings offered. Coupons were available from Google Maps, Liking them on Facebook, or signing in on Foursquare or Places. We have effectively used QR codes in the campaign as well. There are signs throughout the store with a QR code that links to the Fb page.

The social media campaign items are ranking well on Google as well, so there’s no reason any should miss any of the deals.

We’re pretty excited with the results, and the owner has seen a marked improvement in sales, so he’s pretty happy as well. And with the low price of the campaign, we were able to offer an affordable solution that worked. While this wouldn’t work for every business, it’s well suited to representing the local branch of a national chain, and it’s low maintenance while bringing in a sustained revenue stream. It’s win-win for everybody!

Social Media Guerilla brings tips and tricks for effective social media marketing, as well as social commentary to anyone who is interested or will at least listen. We are waging a war on traditional marketing techniques. We are the underground. We are the future. Enlist now.

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Social Media Marketing Strategy: Cornhole The Competition

GuerillaRoberto — Wed, 02 Mar 2011 19:25:14 +0000

Good Morning Guerilleros! I swear, spring has come early in my part of the world. This is another beautiful day is a week long string of beautiful days. But you didn’t come to hear me talk about the weather. Last week, Dr. Anna Gralton was kind enough to talk about using humor in a social media campaign. And she mentioned one of our clients, The Cornhole King – producer of custom cornhole boards. The King’s social media marketing strategy really relies on humor. And it’s been enjoyable, to say the least.

Cornhole Competition

If you do a Google image search for Cornhole, I hope you have the SafeSearch on. And if you do, you’ll see plenty of pictures of the game cornhole, a popular party game. I’ve never played it, but the rules are easy enough. You have to throw three bags full of corn into a hole on a sloped board. Probably harder than it sounds.

There are numerous companies online selling cornhole supplies, and even numerous Cornhole Kings. As a matter of fact, just yesterday we had a polite little C&D letter. So now he’s the NEW Cornhole King, which was actually the name of our site all along, and we refer to him as The King.

Cornhole Comedy

The most immediate way we convey the humor is through the blog and Facebook. Anna has done a wonderful job building up a faux mythology behind both the King and the game. She has provided detailed descriptions on the Cornhole Court, the way Cornhole Evolved From Warfare, and other posts that are pretty funny. However, she also puts useful info into the posts, like the rules and etiquette; things of that nature. And every other week is a news update from the world of Cornhole. Real news, not fake. Cornhole is amazingly popular.

To go along with each post is an appropriate picture. Initially it was a photo-shopped picture of the King’s head on some real kings body. He had a terrible grin and sunglasses on. So now I do some simple editing to pictures of real nobility to give them sunglasses, and the King has an instant family tree.

Of course, all of our posts make it to the Facebook page, and our FB specialist posts humorous updates on the page daily, as well as frequent twitter updates. It’s proven pretty popular, and we’re pleased with the reception it’s had. Moving forward, we’re going to do a few videos with the full Cornhole Court in attendance, and see if we can’t get those going around.

Well, that’s it for today, Guerilleros! It’s too nice to stay in here all day. I’m going to the beach. See you next time!

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How To Engage Local Audiences With Social Media Marketing

TheGuerillero — Wed, 24 Feb 2010 14:58:44 +0000

pinpoint your social media marketing to your local audience

It’s with an immense pleasure that I invite all of you guerilleros and guerilleras to join me in a great run-through of Social Media Marketing strategies geared for local businesses.

I’ll be at a BlogTalkRadio show on Thursday afternoon with Marnie Swedberg and you’re in for a real treat.

Here are the details:

When: Thursday 02/25
Time: 4:00pm
Call-in #: (646) 727-2510
Address:

http://www.blogtalkradio.com/marniesfriends/2010/02/25/engage-your-local-audience-with-social-mediasm

As you’re very much aware, Social Media has no borders or boundaries, and despite its wonderful benefits, connecting with your neighbors online has always been somewhat of a challenge.

Mentor Marnie

Marnie Swedberg is a community leader, mom, brick & mortar and online entrepreneur that hosts a popular radio show on BlogTalkRadio. She’s the utmost definition of a successful Guerillera.

However, even a guerillera such as Marnie has her issues dealing with a local audience – she owns a restaurant and wants to reach her community via Social Media.

Based on that, here’s what you’ll be learning at the interview:

How To Set Realistic Goals
What Exactly Can You Blog About To Motivate Community Engagement
The Difference Between Social Networking & Social Media Marketing (And why most business owners get it all wrong)
The Most Suitable Platforms For Local Businesses (Hint: You’re probably already on it!)
How To Integrate Blog, Facebook, Twitter To Minimize Your Efforts And Maximize Your Exposure
A Tool That Lists Every Known Twitter account In Your Area
And The Best (And Free) Way To Track Your Results

If I’m missing anything, let me know. Post a comment here with your question or shoot me a reply over @leosaraceni.

See you there!

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