Social Media Guerilla » twitter marketing

Is The Dell Outlet Twitter Campaign Success Duplicable?

guerilla — Wed, 17 Feb 2010 05:43:50 +0000

Dell Outlet Twitter Campaign Duplicable???

Guerilleros, my sincere apologies for completely abandoning this community for almost 3 months. Hopefully you were able to survive without my guerilla tips

In fact, from the Feedburner notifications I’ve been receiving, traffic to the SMGuerilla was not badly damaged. So let’s address that right now.

Recycling Ideas Make Them Fresh?

No, of course not – just like Recyclables are still trash, despite their higher value. But a wise man once said that there are no original ideas, so I’m putting my recycled Guerilla strategy to the test.

I’m sure you heard about the impressive success that @DellOutlet generated: over $2 million in sales from Twitter alone.

Great, huh?

Here’s the challenge

Can the same be done for an Online Fashion Boutique?

I’ve created an @Outlet account for them and fired up all of the inventory they had put aside for “liquidation”.

The next step was to create a special coupon (in this case, tweet10) to serve two purposes:

1 – Tracking (of course, Analytics helps too)

2 – Exclusivity (only followers have access to these great deals).

Here’s where things go a little South:

The company prefers their sales staff focused on “more important things than Twitter”.

Can Twitter create revenue?

Is Twitter A New Sales Platform?

The real reason behind Dell’s success was that they had a real person tweeting, interacting, and actually performing extensive customer service work. They shifted the focus off Dell and started retweeting quotes, participating on #followfriday, and answering @replies.

But is it the real reason? Or was Dell simply the 1st big corporation to try such strategy and benefit off of novelty?

Here’s where my guerilla suspicions come from:

None of the deals were actually that much cheaper or exclusive
Dell.com/outlet existed prior to the twitter account

Our Strategy

While the sales staff is focused on more important stuff, and since they’ve paid me for all the work upfront, I decided to run without them.

My software is updating their outlet account with offers every 10-15 min -
All offers point straight to the final sales page with that specific item on display.
We go in once or twice a day to check for @replies.

Here are the stats after 10 days of campaign:

114 Visits from Twitter.com
69 followers (as of 2/17 at 12:35am)

Considering their usual traffic source is PPC, 114 visits would cost $45.6 (at a cheap $.40 bid).

So even if the campaign turns out less than ideal, they’re at least looking at a cheaper traffic source.

What about you?

What do you think it’s going to happen to this automated Twitter sales process?

Leave your comments!!!Here Are Some Similar Posts:

Integrating Social Media – Blog RSS to Facebook to Twitter Automatically

guerilla — Sun, 01 Nov 2009 23:38:40 +0000

Integrating Social Media Is An Advanced Guerilla Move..

So yesterday I posted about a social marketing manual for small businesses and I got a couple of questions in regards to the automatic updates from blog to Facebook and from Facebook to Twitter.

Well, here it goes:

Linking Your Blog To Facebook

If you click on the link above, you’ll watch a video tutorial I made a couple of months ago. Facebook changed A LOT since then, but the concept is the same.

1. Find Your Blog RSS Address

Usually, it will be something like YourBlog.com/RSS. Write it down.

Log into your Facebook account, and click on Notes.

Click on the Notes icon

Click on Import Settings (if you’re not importing any RSS, it may show Import Notes)

This tab will be on the upper right of your NOTES section

Then, all you have to do is enter your RSS address into this next form and click IMPORT

enter your RSS address and hit Import

Alright. Everytime a new RSS feed goes out (you write a new post), FB will display your post in full, as a new note.

Now, from FB to twitter, it’s even simpler (this is only for Fan pages):

Go to Facebook.com/Twitter

You should see a screen like this (with your Fan pages)

From there, you just have to follow the instructions. Put your twitter log in and password, and you’re good to go.

Remember – Facebook is weird – sometimes it will update Twitter, sometimes it wont. I havent spent enough time to figure it out, but I know it works.

Let me know how it goes for you. Also, I’m thinking $47 for the Social Guerilla Manual. What do you think?Here Are Some Similar Posts:

Improve Your Chances To Go Viral On Twitter With Simple Snippet

guerilla — Wed, 15 Jul 2009 22:22:19 +0000

We'll help you go viral on twitter, so you'll maybe get off of it.

Guerilleros, this will be quick because my offline guerilla is taking up too much time. What I’ll show you today is a quick tip for lazy viral marketers.

I bet you’ve already seen the tweetmeme plugin, which automatically inserts a new status message into a user’s own twitter account.

TweetMEME Plugin helps viral strategies

That is a major twitter marketing tool, and I highly recommend you install it on your blog. After all, the easier you make for people to syndicate your content, the more they will. If you do nothing, you’ll receive nothing. That’s guerilla karma.

But what if you’re looking to add some twitter marketing juice to a good-ole website? What? No wordpress plugins?

Viral Twitter Marketing Snippet for Non-WordPress Sites?

Yeap, there are still places where a widget doesnt quite work. For those places, you can use a simple HTML guerilla code:

http://www.twitter.com/home?status=[ANY MESSAGE YOU WANT]

The only thing you have to pay attention to is that you cannot leave any spaces on the code, so you have to use + whenever you have a space.

For example, if I wanted to tell you to please retweet this awesome post, I’d write the following line of code:

RETWEET ME

It works even better when you have a banner image, or even a simple twitter logo. Check out how I merged this technique at my non-wordpress site, while I was writing about keyword research with google insight.

That’s it for today folks. Be creative with your guerilla, and always include viral twitter thingys on your content. As you know, twitter is profitable for a bunch of people (except its creators), and it will help your social media guerilla.

Talk to you soon!Here Are Some Similar Posts: