Buy A Synnd Membership & Get Free SEO Backlinks!

Synnd membership bonus: free relevant backlinks!

Synnd membership bonus: free relevant backlinks!

FREE ULTRA-RELEVANT BACKLINKS!

Yeah Guerilleros, you read it right – buy a Synnd membership from me and I will hook you up with highly-beneficial backlinks that you JUICE up your SEO.

Here’s the deal – a lot of social media soldiers read my post about Synnd and content syndication and were interested in trying out the software.

To help in their Guerilla, I’ve created a little page with videos that explain exactly how Synnd works (videos done by Charles Heflin himself – creator of the software). Along with the videos, theres’a link to their 7-day trial – which will give FULL access for a week.

But here’s the BIG BONUS – You sign up right now, and I will have a link to your page/blog/squeeze page STAMPED on every page of the socialmediaguerilla blog.

That’s a huge boost on your SEO – and it’d cost upwards of $500 to have it done otherwise (link-building is really expensive). It will help out in your battles against Google.

So there you go – if you want to automate your social media marketing, get Synnd now (and get my SEO JUICE bonus too)

See you soon!

Social Guerilla BOOST – the Synnd Software & Content Syndication

Social Media Guerilla will boost your Synnd software!

Social Media Guerilla will boost your Synnd software!

If you have been trying to make sense of Social Media Marketing you’ve probably figured out that it takes A LOT OF TIME to create enough traffic through blogging, social bookmarking, twitter, etc…

And it can be very frustrating – you spend an hour or so writing a blog post (after setting up your blog), submit it to Digg, Twitter, Facebook, blah blah blah… And you get 30 visits. Maybe one comment.

This may be okay if all you want is your family to come look at your blog, but it is UNACCEPTABLE for a good Guerilla. Seriously, are you going to win any battles with 30 visits?

Well, another Guerillero, with a lot more social war experience than you and me together, ran into this very same issue  – and did something about it.

He figured out that the most successful social media warriors had TONS of friends – and those friends were actively replicating their content, retweeting, digging, embedding, etc… He learned the secret of the social viral effect.

Content Syndication

You put “social viral effect” in fancy terms using Content Syndication – it means other people spreading your content (video, article, post, tweet) throughout the net. It’s the most effective form of social guerilla, as effective as word of mouth.

With that said, what that experienced Guerillero did was put together a software that gathered all of the content from his closed community of friends, posted on a bunch of different social sites, and voted on each one of them in order to make them popular.

Genious, right? The software completely eliminated the time it took to bookmark your post to delicious, digg, reddit, twitter, facebook… And boosted that social bookmarking with AUTOMATIC actions that would bump your content up.

The Synnd Software

Synnd works in a simple way: You post your video/post/article like you’d normally do. Then you tell the software what you want it to do – bookmark it, tweet it, or “vote it” (on services like Digg and Reddit). You can pick all of them if you want.

The software then publishes that new “job” to the entire community, and automatically gets other users to perform the “job” you selected. Within a couple of days, your content was bookmarked several times in several different services, which results in:

More traffic (from those social services) – More backlinks (Google indexes “popular” content faster) – Even more traffic (from Google).

Just like magic – you’re back to writing good content, which is the real money-maker, and let the software do its thing.

Today, the software is in Beta testing and a handful of guerilleros are being accepted.

I’m one of those – and you can be too.

Sign up for a test drive of SYNND here

PPC is trying to catch up to Social Media – How Relevant Is Your Guerilla?

PPC is trying to catch up to Social Media – How Relevant Is Your Guerilla?

So a couple of days ago I asked for your advice to help me come up with a social marketing plan for my new client, CuteToddlerCostumes.com.

I got some great responses, but the two that stood out the most were from Alex, who said

You could try to set up a Twitter stream with daily cool articles about kids stuff and start to follow relevant parents. How about that?

And from Adori, who said

What about getting parents to upload photos of their cuties in the costumes along with a brief write up of how much fun the day was and how the costume was a trill etc. Parents love to splash photos of their kids around.

Thank you, guys! Your ideas are by far the best route I have so far – and yes, Adori, parents fo love to splash their kids’ pics around. I’ll work with their design team to get that promotion off the ground.

But while I was researching on this topic, I came up with a surprisingly good guerilla advice from a mainstream Google sales guy, at the Inside Adwords blog:

Basically, what Jim Lecinsky is saying is what we all knew: you cant beat your customer over the head with your ad and expect them to drop what they’re doing and run to your site. He says PPC ads should now focus on adding value rather than disrupt their search/navigation.

And I’m back here thinking… isnt that what we call a BLOG? Duh !

So now, PPC is trying to catch up to Social Media and we have to fine-tune our stuff. Or not?

The people at Cute Toddlers have been running a series of content network campaigns, and their results are terribly common – average on-site time: 10seconds / bounce rate: 60%. They dont offer any value, they simply send people to what they’re looking for: costumes!

But, following Adori’s idea, if I had a campaign going where parents would post their Halloween pictures and maybe win free costumes, I could very well run that through PPC and… would my results be any better?

What do you think? Have you re-considered your PPC campaigns? Will my/Adori’s idea work?

Stay tuned… I will post it all here!

Social Media Marketing for an Online Store?

Social Media Halloween? Scary!

Social Media Halloween? Scary!

Guerilleros, today I ask for advice – my social guerilla skills have been put to test and I’m falling short at this moment.

I’ve been given the opportunity to manage the social marketing for an online costume store for toddlers called – tcharan… – cutetoddlercostumes.com. Their stuff is really cool (a bit pricey, but so am I…)

They’re brand new online, and according to their analytics, they’ve been receiving a decent amount of organic traffic for keywords such as kids harry potter halloween costumes and cinderella halloween costumes.

They need, however, to increase their brand exposure and want to interact with their customers through Social Media. (Dont we all?)

Their blog is well advertised within the site (on the upper right corner), but receives very little traffic. Apparently, their posts have been indexed, some are even on Digg and Reddit, but far from achieving the social viral effect.

Here’s my issue – social marketing for “real” businesses has the advantage that I can go in and get footage of their service/products, which makes content much more viral-friendly. For an online store, however, I’m coming up blank when I try to create an identity that doesnt consist of “buy our costumes”.

I’ve looked at Zappos and to a certain extent, Amazon, but their approach to Social Media is nothing like what these guys want to do: Zappos has their CEO on twitter, and on a personal blog, which adds a persona, a “face” to the brand. He barely speaks of the company’s products on his blog.

What CuteToddlers has been doing is basically discussing and advertising their costumes on the blog – yes, they add lots of personal touches to the posts, but they’re still salesy. Maybe that’s what I should work towards – getting a social media fan within the company and working with her/him to create a company “persona”.

What do you think?

Leave your comments – they are always DOFOLLOW and approved very quickly.

The Social Media Analytics War Against ROI

Do you know what to analyze with Analytics?

Do you know what to analyze with Analytics?

Hey Guerilleros, I know I’ve been out for WAY too long, but there’s way too much going on right now and updating this awesome kind of got pushed to the sidelines.

But I want to come back today talking about something that has been constantly on mind now that I’m managing multiple blogs and social communities. It’s a pretty hardcore guerilla that many social media marketers continue to get bombed at.

I’m going to touch a simple aspect of tracking social media referral traffic using Google Analytics.

1. Traffic Sources

Where is your social media marketing most effective?

Where is your social media marketing most effective?

This is very basic, but is a major part of your guerilla – you need to know where your wins are coming from. It does you no good to spend hours on social bookmarking places if your real traffic comes from Youtube.

Of course, there are secondary advantages of using social bookmarks, but you get the point – if you’re active on one platform, it will undoubtedly work better for you.

And here’s the key point most people miss when determining social media ROI: you dont have to ponder secondary benefits (awareness, exposure, etc..), at least initially. Track salaried hours and social media expenses against measurable results – traffic, leads, referring links.

That’s ROI when it comes to social media, at its primary stage. But when you’re trying to analyze what your results are, look at the report on the left side and ask yourself:

“are these sites where my market ‘hangs out’?”

If it is, then great.

But some guerilleros have no idea where their market hangs out… Those guys just go out and fight for every inch – no matter which direction they’re going. For those guys, there’s more analytics.

2. Understand How Social Visitors Act On Your Site

Here’s the complete report for the picture above:

Track visitors' experience for each social media platform

Track visitors' experience for each social media platform

You’ll see on the table above: visits – pages/visit – avg time on site – %new visits – %bounce rate.
What those tell you is basically this:
Your visitor came, looked at X number of pages, in about X minutes. But out of everybody that came to your site, X hit the back button without clicking on a single link.

So your job when tracking social media marketing ROI is to analyze who’s connecting with your content in a more efficient way – You can even add conversion tracking to your analytics:

analytics tracking conversions

analytics tracking conversions

With simple interpretation of raw data, you’ve just found out which platform gives you the best results. If it’s Youtube, darn, get more videos up! If it’s Facebook, spend some more time connecting and updating your status.

It’s easier to spread your social guerilla marketing all over, but it’s hard to win a battle. If you’re winning, stay on top of it!

Social Guerilla Marketing Done Right: The X-One Mug

X-One is the most socially active coffee mug ever!

X-One is the most socially active coffee mug ever!

Guerilleros, today over at the ASI Central I read a cool post about 5 hot marketing trends and if it’s hot, there’s social media all over it.

No doubt, Social Media was the very first “hot trend” (they call it “trend”, we know it’s a GUERILLA!) and even though they didn’t seem to be very familiar with the topic, they picked a real Guerilla strategy to talk about: The X-One Mug Fan Page

The company that makes the X1 (Gold Bond Inc.) decided that

As a travel mug, the X-one is always going places, so the marketing team figured social media was a natural fit, and the X-one Facebook page was born

Pretty clever, huh?

There are a ton of reasons why Gold Bond marketing director Karen Sherrill should receive a considerable bonus, but here at the Guerilla we’ll discuss why their campaign works like charm:

Social Media Marketing With Humour

Attention to details: humor and constant updates on the x-one fan page

Attention to details: humor and constant updates on the x-one fan page

Now raise your hands those who enjoy when companies make fun of themselves… ???

When you go social, online or offline, it’s your personality that attracts people – and the X-One team have created a darn cool one for their fan page.

Mentioning personality is important not only to make the X-One remarkable but to instigate people to talk about it (like I’m doing right now).

I’ve written about the guerilla marketing viral effect and how content goes viral when there’s a benefit to the user that is syndicating it.

Sherill proved to be a master guerillera when she stated this in regards to being remarkable:

One of the important elements seems to be humor or intrigue that will give friends and fans a reason to pick your tweets and posts out of the onslaught of others

Why the x1 Guerilla Marketing Has Gone Viral

Sherill and her team have made the X-One campaign extremely engaging by asking people to share how and where they take their mugs. When customers send them pictures, they’re all published on the fan page under the album “Places I Have Been“.

Check out these pics from the album:

Is that a successful campaign or what?

Is that a successful campaign or what?

Remarkable social media marketing...!

Remarkable social media marketing...!

They’re completely NOT A SOCIAL MEDIA SILO – From their facebook page, you can see that the entire company participates: there are mentions of the plant manager, becky the sales rep…

What they missed – Subtle Monetizing…

We could not find a link to the company website at the fan page, and we could not find a link to their twitter account either.

ATTENTION: Good social media guerillas are subtle about these strategies, and it’s not a bad practice to make it a bit less obvious for your visitors that you’re trying to sell something.

In the X-One case, however, they’re really not trying to sell anything. Their approach is almost entirely entertaining, and that’s where they missed the point:

What If I wanted to buy an X-One?

My wife drinks more coffee than Brazil can export it, and I’d love to buy her one.

How about a link to a “getthex1.com” domain with more pictures, and an online order form?

Anyway, many praises to Sherill and the marketing team at Gold Bond Inc. They’ve put together a really powerful guerilla campaign, and it should be an inspiration for companies who think social media marketing is about blasting 140 character ads over twitter.

Is Your Company Stuck With A Social Media Silo?

If your social media marketing is a silo, you're doomed to implode.

If your social media marketing is a silo, you're doomed to implode.

When I read this post over at Label:Indescript about social media silos, I immediately connected the subject to at least 4 business owners I’ve been in contact with.

Justin Boone, the author (and a darn good guerillero), talks about how companies start their social media strategies with a department (read blogger guy) that becomes completely alienated from the rest of the staff and from other departments.

I’d say that’s a better start than having NO SOCIAL MEDIA WHATSOEVER, but there are points to be taken from this when it comes to a powerful social guerilla.

The majority of businesses that decide to implement a blog or create dedicated social network accounts do so with only one objective: create more revenue.

Now that my guerilla is expanding into the fascinating world of “real” business (read offline companies), I’ve found that all these companies really know about social media marketing is that it’s “cheap” and can go “viral”.

Why They End Up With A Social Media Silo

The real benefits of creating an active community start when there’s a commitment throughout the entire company to share, engage, and participate in a public dialog.  A good guerilla is never won by one lonely guerillero, but by a tactiful team.

And I’ve experienced lots of lost battles when:

  • Companies fail to communicate with the social media deparment

The poor “blogger guy” is left hunting for material to post, and is left out with the task of tracking customer feedback and analysing google and twitter alerts.

Or, what is worse:

  • All of the social media material comes from the marketing department (the billboard approach)

That happens more often than necessary, but it seems to be that corporate mentality impregnated on offline people; old ads, product releases, listing of properties… The entire community is now a giant billboard!

Stimulate The Social Spirit

Turn projects in development over to the SM department, let them post updates. Collect feedback, and apply their comments into the design.

Integrate multiple areas of your company by asking them to report daily activities to the SM team. Motivate the staff to post their comments on the company blog and to interact with each other within the corporate Facebook page.

And one more thing:

QUIT THE RETURN ON INVESTMENT CRAP!

There are tons of ways to measure social media buzz, to ignite content syndication, and those are valid strategies to evaluate strategies. Hiring a web analytics expert is also a good idea.

But enough with the constant cry about time and effort wasted: if these companies havent noticed yet, online content doesnt “die”, and even though it may not be immediate, a solid online participation will pay huge dividends as online usage wont stop growing anytime soon.

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