Wait, that's not 3.0!

Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title.  Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now!First, let’s clarify a bit. There are two main types of businesses I’m talking about.

1. The Type that sells a Product
2. The Type that sells a Service

And the reasons are about the same for both, though you may find some differences.

For a business that sells,  the blog community is it’s free promotional staff. People before internet bought things because they were convinced by clever ads or commercials. Their pool of people they could ask about a product was limited, and they were unlikely to get valuable feedback.

Now however, everyone can make and read comments about products all over the internet. Everyone’s a critic. Now, everyone can learn all the details and pro’s and con’s of a product from other people who have used it, and who they trust more than the company, because they know the people aren’t trying to sell them. It’s a case of consumers being jaded to standard advertising.

However, a business with it’s own blog being updated regularly can build a large base of followers if it has quality content that appeals to people. Whether the content is a detailing of events, or just information related somewhat to the product they are selling, people will read it if it’s good. And then they recommend it to other people on other sites, increasing your base followers.  And with all of these people, they are likely to look to you for your product or service should the need arise. Thereby, making you money.

Indeed, the Guerilla Chefe had a radio interview just because of this site. Word of mouth can get you free advertising in multiple ways!

Make sure you join us next week when I detail a strategy for building a blog community quickly!

Related posts:

1. Social Guerilla Marketing Long Term Battle: Building a Community for offline people whose Facebook account is the ultimate experience...
2. Does Your Business Suffer From Social Media Anxiety? You’ve received an internationally famed professional into your company, he...
3. An Idea: Social Media Guerilla For Small Brick & Mortar Business Guerilleros, here’s an idea: a Social Media Guerilla manual for...

pinpoint your social media marketing to your local audience

It’s with an immense pleasure that I invite all of you guerilleros and guerilleras to join me in a great run-through of Social Media Marketing strategies geared for local businesses.

I’ll be at a BlogTalkRadio show on Thursday afternoon with Marnie Swedberg and you’re in for a real treat.

Here are the details:

When: Thursday 02/25
Time: 4:00pm
Call-in #: (646) 727-2510
Address:

http://www.blogtalkradio.com/marniesfriends/2010/02/25/engage-your-local-audience-with-social-mediasm

As you’re very much aware, Social Media has no borders or boundaries, and despite its wonderful benefits, connecting with your neighbors online has always been somewhat of a challenge.

Mentor Marnie

Marnie Swedberg is a community leader, mom, brick & mortar and online entrepreneur that hosts a popular radio show on BlogTalkRadio. She’s the utmost definition of a successful Guerillera.

However, even a guerillera such as Marnie has her issues dealing with a local audience – she owns a restaurant and wants to reach her community via Social Media.

Based on that, here’s what you’ll be learning at the interview:

• How To Set Realistic Goals
• What Exactly Can You Blog About To Motivate Community Engagement
• The Difference Between Social Networking & Social Media Marketing (And why most business owners get it all wrong)
• The Most Suitable Platforms For Local Businesses (Hint: You’re probably already on it!)
• How To Integrate Blog, Facebook, Twitter To Minimize Your Efforts And Maximize Your Exposure
• A Tool That Lists Every Known Twitter account In Your Area
• And The Best (And Free) Way To Track Your Results

If I’m missing anything, let me know. Post a comment here with your question or shoot me a reply over @leosaraceni.

See you there!

Related posts:

1. Local Social Guerilla – Results From The Beach! Guerilleros, the battle has been taking the best of me...