Hesher

Hesher stars Joseph Gordon-Levitt (3rd Rock from the Sun, G.I. Joe), Rainn Wilson (The Office) and Natalie Portman (V for Vendetta, Black Swan) and will be released in theaters in May. The plot is about a man who lost his wife and his son who are both suffering from the loss until Hesher shows up and changes their lives.

While it may sound like a heart wrencher, it’s not. Hesher is a foul mouthed pot head who lives by rules that aren’t entirely normal. The soundtrack is half Metallica, and even the title font is done to look like the Metallica logo.

Defacing Photos

We’ve been working very closely with director Spencer Susser on the social media campaign, and it has revolved around taking normal pictures and videos and “Hesher-izing” them. Popular videos from Youtube and pictures of famous people have all been tagged.

Originally, fans could post their pictures to the Hesher personal profile and the director would tag them all. Now, however, the official Hesher Facebook fan page has an app to let you deface your own pictures with some Hesher graffiti. The app is the Hesher De-Facebook, and I’ve included an example with my cat, Demon.

Demon Before

Demon Defaced

Naturally, we’ve also started a Hesher Twitter campaign, and we’re very active on both the personal and fan pages on Facebook. It’s generated an overwhelmingly positive response, and we’re eagerly awaiting the release of the movie. It’s been a lot of fun working with everyone involved. Rainn Wilson and Metallica, as well as others, have made mention of the movie to their fans, and we get a large amount of traffic from related sites. So when Hesher releases in May, make sure you go see it and help support our marketing campaign!

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So this morning I put it on, and it looked really good on me, so I took a picture of myself wearing it. Naturally, I uploaded it to my personal Facebook.

From here, I wanted to show all the people involved how well it fit. We all know that tagging the photo itself puts the picture on the persons wall, but you can’t photo tag with a fan page and I wanted the clients fans to see the pic as well.

So I put a message with the photo and I used the @ to tag people. When you type @, followed by whoever you’re trying to tag, Facebook will pop up a little selection of your friends and pages you like. Just pick who you’re looking for, and you’re good to go. But to tag someone, you have to be friends with them, or Like them.

Clearly, this is incredibly useful. If you have a company that sells kitchen furnishings, why not talk about Vetrazzo counter tops and tag Vetrazzo in your update? Then your post will appear on both your site and the Vetrazzo site. And, generally, there are more followers on their page who will hopefully follow back to your page and become fans.

I would warn you though, don’t abuse it. It has been my experience that other pages will take offense if you start blowing them up with your posts.

So thats this weeks update. The Guerrilla Chefe is beckoning, so I best be wrapping this post up. And of course, don’t forget to search the rest of the site for more social media guerrilla warfare tactics.  See you next week, Guerilleros!

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The Synnd software is reaching well over 600 members on the community

Guerilleros, I will make this quick and painless…

1. Sorry about the lack of content lately.

I’ve been swamped and having a hard time to sit down, look at data and write cool posts like the one about social media silos or social community building.

But I am working on it. That’s why I’ve been posting about Jeff Johnson’s free stuff – I figured I’d at least point you in the direction of a high-quality content provider.

2. My favorite social media marketing software is growing!

The Synnd software has now well over 600 members, which is huge for our syndication campaigns.

Think about: 600 people that get 20 credits a day free = 12000 credits going out daily (each credit means one bookmark, digg or Retweet). It’s a tremendous force to be reckoned with, specially when it can reach the first page of Digg for pretty much any category.

Yes – with 20 votes within 24 hours, your content can easily be featured on Digg or Reddit’s upcoming page – TONS of people hang out there. It’s huge traffic, free, coming straight to your site and taking action on your content!

I tould I’d make this quick, so here it goes:

Sign up for Synnd now, enjoy the free trial, and I will help you with anything during your setup. Personally!

CLICK HERE

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click here to get Synnd today for $1

Guerilleros, I will make this short and to the point – the revolutionary social media marketing software that Charles Heflin has been developing for the past 2 years is now offering a never-before-seen 14 day trial for a $1.

This is a 24 hours deal – so dont miss it!

I’ve been talking about the importance of content syndication in social media for a while now and you should know that Synnd takes it to a completely new level.

Charles said that there are over 600 members using Synnd right now, and that the new posts can rack up to 30 DIGGS in ONE day – that pretty much guarantees a front page appearance on the Upcoming Digg page.

That’s by far the most effective way to gain viral exposure.

Click here to sign up for Synnd now for only a $1

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3. What Is Content Syndication & Why Should You Care? You write a blog post. You tell somebody on twitter...

Content Syndication = Your Own NON-PAID Army of Marketers

You write a blog post.

You tell somebody on twitter about it.

That person comes in, likes what you wrote, and click on the “add to digg” button.

When that person posts your article on Digg, their app automatically updates that person’s twitter saying that she’d just digged your blog.

That person’s twitter followers come to Digg and see your post. They read it through the Digg toolbar, and automatically “digg it”.

Now that more people have “Digged it”, your post is up on the Popular section of Digg – and you reach tons of other Digg users, who repeat the process.

This is called Content Syndication and it basically means Viral Marketing through Social Media.

Expanding The Syndication Of Your Content

In the example above, all you’ve done was update your twitter about the new post. Let’s say that brought 10 visitors to your blog.

What if you had updated Digg, Reddit, Jumptags, Social Median, Simply, Delicious, Folkd, Facebook, and Twitter?

Now, you may argue that you might not have as many friends on Delicious as you have on Twitter. That’s a good argument, one that leads to the understanding of what Content Syndication really is based upon: SOCIAL CONNECTIONS.

Here are tools that will help boosting your Content Syndication:

The Add To Any WordPress Plugin

You can see it at the bottom of this post – it even goes along the RSS feed. When you click on any option, the Permalink, Title, Description, and upper image are automatically inserted to the submit form of the service, reducing your time considerably.

You can get your add to any here

Ping.Fm

An impressive application that updates nearly ALL social services with the touch of a button – Ping.fm requires that you initially add each of your social networks to their list. They will then store your info and everytime you send a new update, it will refresh your status throughout as many social networks as you’d like.

Sign up for a Ping.fm account here

But You’re Still Alone…

Even with these great services, your submissions may very well never be clicked by anybody if you dont have an active social community of your own.

Luckily, there is a way to fix that: The Synnd Software

Synnd is a private community that exists solely to vote/bookmark/spread other users’ content, therefore guaranteeing a successful syndication (one that creates a viral marketing effect).

See the Synnd software in action here.

Exploring the benefits of social media and content syndication is a way to work around getting free traffic without having to know SEO and definitely not spending money with PPC.

If you’d like to know more about Synnd, leave your questions below.

If you dont want to know anything about it, leave your comments below.

If you hated my disorganized writing, leave your comments below.

See you soon.

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Social Media Guerilla will boost your Synnd software!

If you have been trying to make sense of Social Media Marketing you’ve probably figured out that it takes A LOT OF TIME to create enough traffic through blogging, social bookmarking, twitter, etc…

And it can be very frustrating – you spend an hour or so writing a blog post (after setting up your blog), submit it to Digg, Twitter, Facebook, blah blah blah… And you get 30 visits. Maybe one comment.

This may be okay if all you want is your family to come look at your blog, but it is UNACCEPTABLE for a good Guerilla. Seriously, are you going to win any battles with 30 visits?

Well, another Guerillero, with a lot more social war experience than you and me together, ran into this very same issue  - and did something about it.

He figured out that the most successful social media warriors had TONS of friends – and those friends were actively replicating their content, retweeting, digging, embedding, etc… He learned the secret of the social viral effect.

Content Syndication

You put “social viral effect” in fancy terms using Content Syndication – it means other people spreading your content (video, article, post, tweet) throughout the net. It’s the most effective form of social guerilla, as effective as word of mouth.

With that said, what that experienced Guerillero did was put together a software that gathered all of the content from his closed community of friends, posted on a bunch of different social sites, and voted on each one of them in order to make them popular.

Genious, right? The software completely eliminated the time it took to bookmark your post to delicious, digg, reddit, twitter, facebook… And boosted that social bookmarking with AUTOMATIC actions that would bump your content up.

The Synnd Software

Synnd works in a simple way: You post your video/post/article like you’d normally do. Then you tell the software what you want it to do – bookmark it, tweet it, or “vote it” (on services like Digg and Reddit). You can pick all of them if you want.

The software then publishes that new “job” to the entire community, and automatically gets other users to perform the “job” you selected. Within a couple of days, your content was bookmarked several times in several different services, which results in:

More traffic (from those social services) – More backlinks (Google indexes “popular” content faster) – Even more traffic (from Google).

Just like magic – you’re back to writing good content, which is the real money-maker, and let the software do its thing.

Today, the software is in Beta testing and a handful of guerilleros are being accepted.

I’m one of those – and you can be too.

Sign up for a test drive of SYNND here

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The Social Media Guerilla Logo

First of all, a quick explanation on Guerilla Marketing, from the one-and-only wikipedia:

“Guerilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

How about a budget of $ 0.00, and results like this, or this ?

What if I were to tell you that Social Media Guerilla elected President Obama?

The possibilities are endless, and the results are extremely tempting.

So, what does it take?

Social Guerilla Marketing Starts With Syndication

Who turns any Guerilla content Viral? You. Me. Users!

And how does any content spread on the internet?

It starts with ignition:

• submission to social bookmarking services

• submission to news/media rating services (Digg, Social Median)

• a tweet

Which is all very simple; the kick comes when nobody rates, or bookmarks, or retweets your content.

For the viral effect, a key factor in the formula is Syndication.

Content Syndication is how your Guerilla content gets to the first page of Digg, which leads to several retweets, which all together creates copious amounts of traffic.

And as we know, traffic is good for two things:

• MONEY – either selling stuff or selling space on your website to promote stuff, traffic is a major asset (when steady)

• INCOMING LINKS – the more attractive (Viral) your content gets, more and more website owners will link to it in an attempt to enjoy some of the buzz you created. Search engines feast on incoming links, and your other content gets a nice bump on SERPs because of all that love you spread.

Okay, everybody knows that…

But how to get people to syndicate your content?

To answer a question with another:

How many friends do you have?

Just like word-of-mouth, the initiator usually tells a close friend, who tells another, and the entire chain is set.

Online, it’s all a matter of having the right friends – the more, the better.

Friends are created on social networking sites like Facebook, or MySpace (if you’re under 14). Those are great to meet and interact with people, but they are useless for marketing.

Good syndication-friends are created at services where user-voting determines the visibility and the quality of the content. We’re talking about Digg, Del.i.cious, Social Median, Reddit, etc…

The trick is not just to ‘add a friend’ but to lead attract that person to reciprocate, gaining a ‘mutual friend’ status.

This means (depending on the quality of your content) that your friend is more likely to vote positively for a content submitted by you.

So, forget about Facebook?

Why not?

From now on, your focus as an Underground Social Guerilla (USG) is to:

• Create high-quality content

• Create a powerful content syndication network

With the first task, there’s not much anybody can do except recommend good readings.

But for the latter, you can kick-start your syndication here

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