We all enjoy Facebook’s constant tinkering, right? Yeah, not really. They change so many things SO often it’s really hard to keep up.

I’m not at all coming up with an excuse for not posting a new Facebook tutorial since the one about setting up FBML fan pages. There are plenty of talented folks that built a profitable reputation around keeping track of those FB changes.

Improving User Engagement on Page

Well, a not-so-recent change is Photo tagging for Fan Pages, which allows users to tag themselves or their friends on pictures uploaded by fan pages. Such feature was heavily requested by marketers that wanted to share photos of business events, meetings, testimonials, etc., but were unable to tag the people on the images. Well, not 100% unable. If the admin uploading the pictures was friends with the people on the photo, you were able to tag them, which is clearly not a simple thing to achieve.

Here’s what the feature looks like on your Admin page:

The checkbox we highlighted is unchecked by default (thanks, FB!), so you need to go into your Admin area to enable it. Immediately, your fans are able to start tagging themselves.

As it is the case when a user tags a photo, the person tagged gets a notification, and their friends see it as well. With the super annoying useful ticker on the upper right, this repercussion is even bigger. You can see how this can have exponential growth fairly quickly.

Increasing Page Reach With Photo Tagging Contests

We recently ran a Facebook Halloween contest for the film Hesher. See the promo image we made for it:

In the past, we had 2 options when running such contests:

• Upload the images ourselves – all of fans see the update, but the person portrayed in it may or may not the picture’s been uploaded. Much less their friends
• Allow the users to upload images themselves – that makes sure all of THEIR friends see the photos, but 95% or more of the fan page is never aware of it

With page users being able to tag themselves, admins can upload the pics, publishing the info on their users’ newsfeeds, and users can still tag themselves, reaching their friends’ newsfeeds as well. Here’s what such feature looks like in action:

Want More Real-life Application For Photo Tagging?

How about $100,000 worth of it?

There’s a photography couple that built a 6 figure business using Facebook’s photo tagging capability. Yeap. They went from hobby photographers to popular Wedding Photographers in less than a year!

Can you think of a better application than that? Seriously, if you do, let us know your thoughts on the comments below.

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The Ultimate Local Promotion – Online!

Our goal for Quiznos is to increase local awareness through online resources. We always try to keep our costs down by using smart advertising, and even with our fees, it’s been a relatively inexpensive campaign for Quiznos.

Aside from the usual custom landing page on Facebook and a Twitter account, we also focused heavily on using Google Maps, Foursquare and Facebook Places.

Google Maps + Offer + Boost Ads

We started by getting Quiznos to actually appear on Google Maps. Google Boost was pretty helpful, offering a set it and forget it approach to ad generation and integration. You can also place a coupon in your Maps listing, which gives added incentive for people to choose your business. And as the business “owner”, we ensured that all the images were high quality.

Foursquare Venue Coupons

With Foursquare, we took full advantage of their coupon offer as well. They have a GREAT selection of potential offers dependent on various criteria you select based on the number of people checked in and their status.We also did a similar tactic for Facebook Places. Not everyone uses Foursquare.

A Great Social Media Campaign

With Quiznos, we had a lot of savings offered. Coupons were available from Google Maps, Liking them on Facebook, or signing in on Foursquare or Places. We have effectively used QR codes in the campaign as well. There are signs throughout the store with a QR code that links to the Fb page.

The social media campaign items are ranking well on Google as well, so there’s no reason any should miss any of the deals.

We’re pretty excited with the results, and the owner has seen a marked improvement in sales, so he’s pretty happy as well. And with the low price of the campaign, we were able to offer an affordable solution that worked. While this wouldn’t work for every business, it’s well suited to representing the local branch of a national chain, and it’s low maintenance while bringing in a sustained revenue stream. It’s win-win for everybody!

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Hesher

Hesher stars Joseph Gordon-Levitt (3rd Rock from the Sun, G.I. Joe), Rainn Wilson (The Office) and Natalie Portman (V for Vendetta, Black Swan) and will be released in theaters in May. The plot is about a man who lost his wife and his son who are both suffering from the loss until Hesher shows up and changes their lives.

While it may sound like a heart wrencher, it’s not. Hesher is a foul mouthed pot head who lives by rules that aren’t entirely normal. The soundtrack is half Metallica, and even the title font is done to look like the Metallica logo.

Defacing Photos

We’ve been working very closely with director Spencer Susser on the social media campaign, and it has revolved around taking normal pictures and videos and “Hesher-izing” them. Popular videos from Youtube and pictures of famous people have all been tagged.

Originally, fans could post their pictures to the Hesher personal profile and the director would tag them all. Now, however, the official Hesher Facebook fan page has an app to let you deface your own pictures with some Hesher graffiti. The app is the Hesher De-Facebook, and I’ve included an example with my cat, Demon.

Demon Before

Demon Defaced

Naturally, we’ve also started a Hesher Twitter campaign, and we’re very active on both the personal and fan pages on Facebook. It’s generated an overwhelmingly positive response, and we’re eagerly awaiting the release of the movie. It’s been a lot of fun working with everyone involved. Rainn Wilson and Metallica, as well as others, have made mention of the movie to their fans, and we get a large amount of traffic from related sites. So when Hesher releases in May, make sure you go see it and help support our marketing campaign!

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The Stupid

Chrysler’s snafu was perpetrated by someone with access to the Chrysler Twitter feed. They apparently thought they were using their own account, but inadvertently used the Chrysler one when they complained about traffic in Detroit and dropped the f-bomb. Oops.

Aflac’s issue comes courtesy of Gilbert Gottfried, who somehow thought it would be a good idea to crack jokes about Japan’s recent crisis on his personal twitter account. (Really, Gilbert? Wow.) While the actor eventually took the offending comments off of his page, the damage was done and Aflac unceremoniously canned his ass.

Welcome to the Fishbowl

My grandmother used to say “Fools names and fools faces are often seen in public places.” How right you were, Gram. People forget that the internet isn’t a private place. Period. We’ve talked about privacy on Facebook before. It doesn’t exist there or on Twitter, Myspace or anywhere else online. In a world where everything is a quick Google search away, you need to consider the repercussions of everything you do online.

These are two different examples of social media snafus. With Chrysler, the employee was careless, and in the case of Aflac, their spokesman was an idiot. Yes, it was his personal profile, but that doesn’t matter. When you are a public figure, that’s the price you pay. So how can YOU avoid making a similar mistake?

Separate Accounts? Just Fooling Yourself

I’ve heard of people using separate Facebook accounts, or using FB for work and public and MySpace for personal, but that is still a great way to tempt fate. The Chrysler employee thought he was using one account when in reality it was the other. That could just as easily happen to you. You think your updating your personal profile and the next thing you know, clients and the public are asking you about your date Friday night. Not a good solution.

I don’t have easy access to any of my clients accounts on my phone specifically to avoid this situation. When I mobile social update, I never have to worry, because I know it’s my account, period. I’ve purposely made it so I have no access to client accounts on my phone because this very situation was immediately apparent and avoidable. The guy at Chrysler was an idiot for having such a huge client even near his personal account. Access it from a real computer. It can wait to be updated while you drive to and fro.

Another Simple Solution

If you won't say it here, then don't say it!

Ultimately though, my solution for this is the same as for Facebook privacy concerns. Stop putting things online that will embarrass you! If you wouldn’t say it out loud in front of your church, don’t put it online. That’s why we have phones and email, for sending more personal stuff. And if it’s real personal, tell them in person. I know my clients are going to be friends on Facebook, and that some of them will follow my twitter. I wouldn’t drop the f word in front of them, so I won’t online either. It’s not real hard.

Just THINK before you SPEAK.

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Cornhole Competition

If you do a Google image search for Cornhole, I hope you have the SafeSearch on. And if you do, you’ll see plenty of pictures of the game cornhole, a popular party game. I’ve never played it, but the rules are easy enough. You have to throw three bags full of corn into a hole on a sloped board. Probably harder than it sounds.

There are numerous companies online selling cornhole supplies, and even numerous Cornhole Kings. As a matter of fact, just yesterday we had a polite little C&D letter. So now he’s the NEW Cornhole King, which was actually the name of our site all along, and we refer to him as The King.

Cornhole Comedy

The most immediate way we convey the humor is through the blog and Facebook. Anna has done a wonderful job building up a faux mythology behind both the King and the game. She has provided detailed descriptions on the Cornhole Court, the way Cornhole Evolved From Warfare, and other posts that are pretty funny. However, she also puts useful info into the posts, like the rules and etiquette; things of that nature. And every other week is a news update from the world of Cornhole. Real news, not fake. Cornhole is amazingly popular.

To go along with each post is an appropriate picture. Initially it was a photo-shopped picture of the King’s head on some real kings body. He had a terrible grin and sunglasses on. So now I do some simple editing to pictures of real nobility to give them sunglasses, and the King has an instant family tree.

Of course, all of our posts make it to the Facebook page, and our FB specialist posts humorous updates on the page daily, as well as frequent twitter updates. It’s proven pretty popular, and we’re pleased with the reception it’s had. Moving forward, we’re going to do a few videos with the full Cornhole Court in attendance, and see if we can’t get those going around.

Well, that’s it for today, Guerilleros! It’s too nice to stay in here all day. I’m going to the beach. See you next time!

Social Media Guerilla brings tips and tricks for effective social media marketing, as well as social commentary to anyone who is interested or will at least listen. We are waging a war on traditional marketing techniques. We are the underground. We are the future. Enlist now.

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A lot of people have multiple concerns about privacy on Facebook, Twitter and other sites, calling for more stringent protection. They are consumed with the thought that people might be able to see them. While Facebook has several different levels of privacy settings, they’re not good enough for a lot of people.

Online Privacy: An Oxymoron

I don’t get it. You’re online. It’s the internet. Were these people raised with no common sense? How can you expect privacy when you have no direct control over the medium? Much like celebrity sex tapes, once you put it down in a format that can be distributed easily, there is no realistic guarantee of privacy. It’s a shame, maybe, but it’s the truth.

So I propose a very simple solution. Don’t put anything private online. If you don’t want anyone else to know, then don’t say it or show it, especially not on service that is designed to share info, like Facebook.

My Facebook account is wide open to everyone. Anyone reading this can go to Facebook right now and see everything on my wall and all of my photo’s. Why? Because there is no info on there that I wouldn’t tell you anyway. So I don’t really care who see’s it, and anything I don’t want available to everyone, I share either in emails or in person. And I certainly wouldn’t put anything that might be embarrassing to me on there.

Of course, that’s just me. But I encourage you all to do the same. My grandmother, God rest her soul, always said “Fools names and fools faces are often seen in public places.” And my grandma didn’t raise no fools.

Social Media Guerilla brings tips and tricks for effective social media marketing, as well as social commentary to anyone who is interested, or will at least listen. We are waging a war on traditional marketing techniques. We are the underground. We are the future. Enlist now.

For privacy in a more personal setting, you should hold your next big event at The Grande Ritz Palm, the top Outer Banks wedding venue.  The Palm is large enough for an extended family reunion and secure enough to let you feel safe.  With just a short walk to the Albermarle Sound, the Grande Ritz Palm is the perfect event site for you.

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And speaking of you, the reader, I have recently noticed an upswing in membership on the Networked blogs. That is a great app. The Chefe has almost all of our blogs on his wall with it.

We’ve been getting a steady stream of new readers coming on board, and I want to welcome them to the blog. I also want to thank whoever turned them on to us, because that is social media marketing at work. Especially on this blog, which is much like the shoemaker’s children, always going barefoot and without any marketing.

The Challenge

And in honor of all the new readers, today I have a challenge. It’s a simple one, so I hope you’re up for it. And it’s going to tie in to next weeks post, so I hope you do it.

Two of the main concepts behind Social Media Guerilla are stealth and networking. Have you read the About SM Guerilla page? It’s all of about five sentences, so do so if you haven’t yet.

The best social media marketing strategies should not even look like marketing campaigns. To quote the Guerilla Chefe, “Guerilleros are sneaky.”

The second part is networking. You need to have a network of friends in order for social marketing to work. Otherwise, who’d spread the news?

The Guerilla Chefe embodies these two principles. He has stealth so down pat, his name doesn’t even appear on this entire blog. And yet, you are all still part of his social network. Nice, huh?

So here is the challenge. I want all of you to find the Guerilla Chefe and friend him on Facebook. Make him part of YOUR network. This is just a simple way to flex your deductive reasoning  prowess, plus, it helps you become a little more stealthy tracking someone down.You probably won’t have to think real hard, but you’ll have to think a little. And if nothing else, haven’t you ever wondered who the Chefe is? Heck, he wasn’t even the Chefe until I started writing here.

And really, this is super easy. I gave you a clue on where to start already, and your choices are seriously limited. Really, the more I think about it, this is almost too easy.

Just make sure that when you friend him, you put the name of the movie I got the title of this post from in a message. And if you didn’t know what movie it was immediately upon reading it, then you must have completely missed the 80′s. Google it.

Next week I will explain why we’re doing this. That’s right, this does all have a purpose. But you’ll have to wait until next week to find out. So this challenge is only good until next Tuesday.

The Prize

Oh, and what’s the point of a challenge without a prize? I have no idea what to offer as a prize though, so here’s my proposition.

If you friend the Chefe, friend me, as well. And in return, I will write one blog post, masterfully crafted for your blog, free of charge. I will also put your name up here so everyone else knows how cool you are.

I would like to point out that I am a professional writer, and I do get paid well for what I do, so this does actually have some value.

I am a REALLY busy guy, though, so this is only eligible to the first five people who friend the Chefe AND me, so you have to friend us both to get it. Once you find the Chefe, finding me is as easy as saying “Oh look, there he is.”, so I don’t feel this makes the challenge any harder. Plus, for as long as it’s going to take me to write 2,000 words, I feel I deserve to be friended.

I will write it about any topic you like, up to 400 words minimum, and it will have my own distinctive flair. SEO and keyword usage is a given.

If you don’t have a blog, then I don’t know. I have trouble believing that anyone who cared about social media marketing could not have a blog. That’s like trying to fly by flapping your arms really fast.

Just don’t forget to put the name of the movie in a message when you friend the Chefe and when you friend me.

And that’s it Guerilleros. You have one week, so get a move on, and good luck. I hope you all have a merry Christmas, and I’ll be hearing from you soon. Don’t forget to tune in nect week, when I explain how this all ties into social media marketing, only on SMG.

For an example of my writing, check out some of the content at OBX Master Builders, the site for the best Outer Banks contractors.  The older blog posts are mine along with all of the page content.  If you like what you, take your spot at the table and try to win my services!

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So this morning I put it on, and it looked really good on me, so I took a picture of myself wearing it. Naturally, I uploaded it to my personal Facebook.

From here, I wanted to show all the people involved how well it fit. We all know that tagging the photo itself puts the picture on the persons wall, but you can’t photo tag with a fan page and I wanted the clients fans to see the pic as well.

So I put a message with the photo and I used the @ to tag people. When you type @, followed by whoever you’re trying to tag, Facebook will pop up a little selection of your friends and pages you like. Just pick who you’re looking for, and you’re good to go. But to tag someone, you have to be friends with them, or Like them.

Clearly, this is incredibly useful. If you have a company that sells kitchen furnishings, why not talk about Vetrazzo counter tops and tag Vetrazzo in your update? Then your post will appear on both your site and the Vetrazzo site. And, generally, there are more followers on their page who will hopefully follow back to your page and become fans.

I would warn you though, don’t abuse it. It has been my experience that other pages will take offense if you start blowing them up with your posts.

So thats this weeks update. The Guerrilla Chefe is beckoning, so I best be wrapping this post up. And of course, don’t forget to search the rest of the site for more social media guerrilla warfare tactics.  See you next week, Guerilleros!

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First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.

Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.

You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.

Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.

Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.

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The origins of chiropractics?

Hello Guerilleros! So much for the consistency I promised last week, huh? But here we are again today! And today, instead of giving you a specific tip, I am bringing you a rather unique resource I found while searching for some ideas for one of my clients. A whole website devoted to using social media, specifically for chiropractors.

The site is full of interesting info tailored to help chiropractors use social media for promoting their business. In a recent post, he even gave examples of iPhone apps that could be used. All for chiropractors.

Obviously, if you have a chiropractor for a client, this website is extremely useful to you. You can thank me and we’ll see you next time. If you don’t have a chiropractor for a client, which is probably most of you, you may be thinking I just found an easy way out of doing a quality post. Here’s a great example of a chiropractor in the Outer Banks that is using social media very effectively.

Well, your wrong. this site has tons of great ideas that would really fit into any business. Replace the word “chiropractor” with the word “pizza store” and BAM! instant help. But even more intriguing is the fact that this person devotes his whole site to chiropractic social media. Is it smart to provide social media for only one profession?We’ll ignore the fact that he IS a chiropractor.

I say if you can get enough clients that are not in competition with each other, go for it. A large part of my clientele is based around Jiu Jitsu. (Imagine that, guerilleros.) I had only the vaguest idea of what Brazilian Jiu Jitsu was when I started writing for my first client, who happened to be a Jiu Jitsu organization. And through a little rapid learning and a lot of some help from the Guerilla Chefe, I quickly learned enough to write about it, and picked up several more Jiu Jitsu accounts nationwide.

However, none of them are in competition with one another. They are all located in different parts of the country. This is of great benefit to me, because it allows me to use the same posts on their respective Facebook pages, and use similar items on their blogs, saving me time. Notice I said similar, not the same. I never recycle content. But I will use the same concept for more than one piece.

So if you can specialize, it can save you some time and effort, allowing you to take on even more work! And that’s what it’s all about right?

Oh, and I now practice Jiu Jitsu with the Guerilla Chefe.

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A Fan page is the most flexible application for business on Facebook, it allows you to integrate it to your wordpress blog, to twitter, and even to Youtube.

But showing visitors your “wall” may not be the best practice for business, since you have to change that message constantly. Today, I’ll show you how to create a unique landing page for Facebook using FBML.

1. On Facebook, search for Static FBML

You’ll find the application page. Look over on the LEFT UPPER corner, right below the logo.

2. Click on “Add To My Page”

Add To My Page On Static FBML

3. Pick A Page

Pick A Page To Show Static FBML

That’s it – you’ve installed the application on your Fan Page. Now, let’s get it to work!

Make sure you’re logged in as the page admin. Visit your page and then click on Edit Page.

4. Find the Static FBML App

FBML application for facebok fan pages

5. Edit The Page

Warning – you’ll need some HTML knowledge to edit the page. Leave me a comment if you need some help with that.

Click on edit and you’ll see this:

FBML page Set Up

6. Add The FBML Page To Your Fan Page Tabs

Back on the “Edit Page” screen, find the FBML application and click on “Permissions”. The screen below will appear:

Add the FBML as a TAB

Make sure that both box and tab say ADDED, which means that there’s a navigation tab just for the new page you created within your regular Facebook Fan Page.

That’s it! Feel free to leave me any questions or suggestions on the comments.

Your guerilla is my guerilla!

P.S – Tomorrow I’ll show you how to make sure your visitors land on the new page you’ve created instead of the regular wall! Stay tuned.

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So yesterday I posted about a social marketing manual for small businesses and I got a couple of questions in regards to the automatic updates from blog to Facebook and from Facebook to Twitter.

Well, here it goes:

Linking Your Blog To Facebook

If you click on the link above, you’ll watch a video tutorial I made a couple of months ago. Facebook changed A LOT since then, but the concept is the same.

1. Find Your Blog RSS Address

Usually, it will be something like YourBlog.com/RSS. Write it down.

Log into your Facebook account, and click on Notes.

Click on the Notes icon

Click on Import Settings (if you’re not importing any RSS, it may show Import Notes)

This tab will be on the upper right of your NOTES section

Then, all you have to do is enter your RSS address into this next form and click IMPORT

enter your RSS address and hit Import

Alright. Everytime a new RSS feed goes out (you write a new post), FB will display your post in full, as a new note.

Now, from FB to twitter, it’s even simpler (this is only for Fan pages):

Go to Facebook.com/Twitter

You should see a screen like this (with your Fan pages)

From there, you just have to follow the instructions. Put your twitter log in and password, and you’re good to go.

Remember – Facebook is weird – sometimes it will update Twitter, sometimes it wont. I havent spent enough time to figure it out, but I know it works.

Let me know how it goes for you. Also, I’m thinking $47 for the Social Guerilla Manual. What do you think?

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Local Social Guerilla On The Beach - Is That a Drink?

Guerilleros, the battle has been taking the best of me – not because I’m losing, but because I’m fighting too many

But I’ve got some interesting stats to show, and if you’re trying to conquer ground in your local market, light up your best cigar and join me for the kill.

I’m going to briefly analyze the highlights of two completely different companies that we have DOMINATED their local market (the same market, by the way) through smart, interactive, social media guerilla.

First, the market: we’re talking of a highly-scattered, hugely diverse population of about 20k residents in the Outer Banks of North Carolina (Northeastern NC). If you’ve been to any beach towns outside of NJ, you know the deal: middle-class locals, broke surfers, and the rich retired make for a tough crowd to target.

But…. what brings people together better than TV these days?

If you said accidents on the highway, you’re probably right too, but I’m talking about Facebook!

So let’s get to the nitty gritty:

The Outer Banks Gym

Community Interaction Fuels Viral Exposure

Their campaign actually started with PPC, and that brought the good-ol’ ppc lead: mickey mouses, john does, jane eres.. Probably because the gym was already established on the beach, the “hit-em-over-the-head” PPC approach did not work very well. The market had been introduced to the product and made up their mind about. (It did work very well for Turists, but let’s save that for later)

When PPC started to get annoying & expensive, I felt it was my duty as social guerillero to set them up with a blog – and since I was there quite often, I took pictures and footage of what was going on in the gym from time to time.

Do you see any work of genious here? Me neither.

What do you, smart guerillero, think happened? Well, a series of things:

Internally, the gym members were all excited to have a place where they could see each other (anybody said online community yet?), and they were even more excited to see our posts going to Facebook – where their friends and family could see how much weight they lost, blah blah..

Externally is where the fun began – It was great having the gym’s profile on Facebook feeding video and news all over the place, but it wasnt until one of their students, completely impartial to their marketing efforts, started posting his own videos of the training, the races, etc… that things really kicked off.

See what happened here? A happy member, posting about his good time at the gym, on his own Facebook profile, started a massive viral reaction!

Suddenly, a great part of their own community also started posting their stuff – and the mess was made.

Now, we’ve got people asking on Facebook about the gym’s rates and how they can sign up. And people in other cities asking about our programs, to see if they can find something similar in their places. It’s creating more buzz than PPC ever did. And all it’s taken is a bit of time to take pictures and videos! Check out the gym’s youtube channel:

Now, for the second case:

The Outer Banks Wedding Catering Service

Videos Are Incredibly Powerful For Marketing - Surprise Your Customers!

Again, we also started with PPC – which brought some results, but infimal, and highly volatile – and since they didnt have an actual sales staff to work on those leads, it was up to me to make sure the leads were extra hot so they could close them easy.

This company also owns one of the best restaurants on the beach, and they already had a decent group page on Facebook before my guerilla services were summoned.

The problem here was that all of their prospects came through word-of-mouth (very effective on this tiny market), so they had ZERO marketing material or experience. Again, there I was with the social guerillero’s killer tool: my camera.

We started shooting their really awesome caterings – this one wedding in corolla was a big hit, and most recently, the owner guided us through the entire footage of this wedding in nags head.

Again, nothing even close to being work of genious, but check this out: footages like this one are still a hot novelty in the industry (specially here in the beach), and we sent the entire restaurant community to go check it out.

They loved it: the company got amazing feedback, and the community received a new influx of members at a very impressive rate. But that wasnt all.

The videos were breaking the seal on that market, but the wedding industry here, specially in the summer, has been dominated by large hotels and event planners. This catering company did not want to compete against a Hilton or a Ramada, but they wanted their piece of that pie.

And where can you compete as equals, without a budget? Exactly – ONLINE!

When we started their Party Catering Blog, the idea was to put all of their knowledge and experience out there, offer great advice to brides and dominate the market through SEO.

At this point, webmaster tools tells me that NONE of the blog’s pages were indexed yet – but thanks to the Facebook exposure, a ton of local websites (realtors, convention centers, towns) have already published our posts on their blogs and our videos are all over the net with “yum” comments.

Can you say Screw Google? Frank Kern would love that!

So there you have it – two small companies, beating old time market leaders because of smart social media guerilla marketing.

I will post more details of our campaigns here as often as I can. If you’re really interested, leave a comment with your question and I’ll answer it really fast. (promise)

If you’re not excited by going into battle alone, I’m available for mercenary work – my guerilla skills are yours, for the right price. That include video editing and distribution, social accounts management, blog set ups, etc…

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PS. Check out the new site for the best Outer Banks wedding photographers. New Island Photography.  The site is just getting on its feet but already has some great content.  If you have any questions about anything on their site, feel free to give us a shout!

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