Twitter stays at the front of user privacy protection

Hello Guerilleros! Recently, the Guerilla Chefe received an email from Twitter discussing two big changes they are implementing. These improvements will be unfolded over the next couple of months. More than likely, a few of you also received the same email, but perhaps, you were a bit confused. Well, lets clear that up.

Update #1- The Rise of OAuth!

The first update is for new authorization rules for applications. This change will begin implementing OAuth, an open standard that will not require you to hand out your password to programs anymore.

Much like a valet key, OAuth gives applications very limited access to your account, so unauthorized users can’t hijack your feed. And you can control exactly how much access this key permits.

And, applications are no longer allowed to store your password. That’s great. You no longer have to worry about someone stealing your phone and gaining access to your password. And lets face it, the majority of people use the same password for almost everything, so keeping it safe is pretty important.

Update #2 – See Where You’re Going!

We comon folk will start experiencing the t.co URL wrapping. This is a n order to provide better content.great feature too. No longer will you need to fret over following a link in a Tweet. Before it even gets to you, it is screened to make sure it’s not affiliated with any sort of malware.

Plus, with the URL wrapping, you’ll actually be able to see where the link is taking you. No more clicking a link to go to amazon, and ending up at 4chan.

Also, Twitter plans to collect data on the sites we click through to, to enhance user experience. I think that is just market speak for “So we can more effectively target you with ads”.

In light of all the problems Facebook seems to have over privacy, it is nice to see a social media site trying to stay ahead of the curve. These updates, while not exactly super cool, are important, and will help protect you and your clients in the long run.

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We'll help you go viral on twitter, so you'll maybe get off of it.

Guerilleros, this will be quick because my offline guerilla is taking up too much time. What I’ll show you today is a quick tip for lazy viral marketers.

I bet you’ve already seen the tweetmeme plugin, which automatically inserts a new status message into a user’s own twitter account.

TweetMEME Plugin helps viral strategies

That is a major twitter marketing tool, and I highly recommend you install it on your blog. After all, the easier you make for people to syndicate your content, the more they will. If you do nothing, you’ll receive nothing. That’s guerilla karma.

But what if you’re looking to add some twitter marketing juice to a good-ole website? What? No wordpress plugins?

Viral Twitter Marketing Snippet for Non-Wordpress Sites?

Yeap, there are still places where a widget doesnt quite work. For those places, you can use a simple HTML guerilla code:

The only thing you have to pay attention to is that you cannot leave any spaces on the code, so you have to use + whenever you have a space.

For example, if I wanted to tell you to please retweet this awesome post, I’d write the following line of code:

<a href=”http://twitter.com/home?status=RT+@leosaraceni+Gave+me+this+cool+twitter+tip+at+http://socialmediaguerilla.com”>RETWEET ME</a>

It works even better when you have a banner image, or even a simple twitter logo. Check out how I merged this technique at my non-wordpress site, while I was writing about keyword research with google insight.

That’s it for today folks. Be creative with your guerilla, and always include viral twitter thingys on your content. As you know, twitter is profitable for a bunch of people (except its creators), and it will help your social media guerilla.

Talk to you soon!

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