online guerilla marketing

Custom Landing Pages on Facebook

Good morning, Guerilleros! It’s about two in the morning local time, and I’m getting pretty tired. I’ve been up half the night playing Halo:Reach, and I think it’s about bed time. However, I have a ritual I follow before bed, and I wanted to cut you in on it.

I like to check out the blogs and sites I follow, as well as Facebook. You know, like Copyblogger, Mashable, and Techcrunch. They’re all kind of industry related. However, sparked by a Monster-fueled Halothon, I decided to pop in on the Xbox community over on Facebook.

I had never been to their FB page, and it was nice. They have 3  custom FBML pages. One for everyone, one for the hardcore gamers (like me!), and one for the new Kinect. Of course, even though it has a separate tab, the “All” page had the Kinect, as well. And that was also the landing page.

Just recently, I had to ask the Guerilla Chefe how to set my custom FBML page as the landing page for everyone. It’s so simple, I felt dumb for not knowing. So just to keep you from feeling dumb, here it is really quick.

Go to a page you admin. On a page you admin, click “Edit Page”

See? I even highlited what to click.

See? I even highlited what to click.

Click “Edit” under “Wall Settings”

Select which landing page you want from the drop-down.

That’s it in it’s entirety. I told you it was pretty easy, and for some reason I even included pictures. So hopefully you guys learned something, and now, I have a few more Covenant to kill before bed.

Attracting Fans on Facebook (How to Get People to Like Me!)

Good morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk about building a fan base on Facebook. How do you get from 3 fans (including you) to 3,000 fans? It takes some time, but it can be done with minimal effort if you’re smart about it.

First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.

Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.

You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.

Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.

Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.

The Importance of Building a Blog Community for Your Business

Wait, that's not 3.0!

Wait, that's not 3.0!

Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title.  Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now! Read More…

How to Get People to Read!(At Least a Little)

Hello Guerilleros! Today I want to share a variety of content tips. These may be basic to some of you, but hey, we get new people coming to the site everyday, and they might not know this. I had to learn it, and so did you.

Apparently no one actually READS anything online, they scan it for content, and just read things that catch their eye. Except for my faithful Guerilleros, you guys read every word of these posts, right? Right?! Read More…

A Change Has Come…

I am a writer by trade.

I am a writer by trade.

Hello Guerilleros. I am Guerilla Roberto. As you are probably aware, the site hasn’t been updated much lately. Unfortunately for us, but fortunate for him, our Guerilla Chefe has been overwhelmed lately with new projects that are sucking up all of his time.

As a result of this social media frenzy, I have been asked to step in and take over for awhile. And for my first post, I will just introduce myself. Next week we will serve up a new tip or trick from the mouth of the Guerilla Chefe himself.

I am not exactly a social media guru, I am a writer. Hence I will now be writing this blog. As a friend and co-worker of the  Guerilla Chefe, I have unwittingly been involved in the chaos that is social media marketing. So far, it has been very good to me, and I hope to share some of the things I have learned along the way. I hope you all enjoy my style as much as you do our Guerilla Chefe.

And while I don’t know what the future holds, I do know the revolution hasn’t ended. In fact, we’re just entering a new phase. From now on, this site will be updated every week at least once. That’s right, we’re bringing some consistency to the site (and some better grammar!)

And for my final parting shot, how many of you can say Guerilleros out loud, with the correct pronunciation? That’s a tongue twister!

What To Do With Your Social Media Traffic?

Confused In Traffic?

Guerilleros, if you’ve listened to interview I had with Marnie Swedberg about Social Media Marketing for Local Audiences, you’re probably already applying some of the tips I shared and creating more exposure (read web traffic) to your brand.

Now, what are you going to do with that?

The biggest point I wanted to make clear was the fact that Social Media is not about you OR your company – the focus is on your Customer, or better yet, on that person that you’ve just met that MAY or may not become your customer.

Since I’m sure you’ve already understood that, being the great guerilleros(as) that you are, you should also know that if you send your newly generated social media traffic to a corporate-looking website, you’re losing the boat.

Keeping The Traffic (And The Conversation) Alive

When people see your activity on Facebook or Twitter, or they become interested in your content on Digg, they’re engaging that conversation you created – whether by posting helpful information, or a cool video, or simply sharing exciting news, those visitors ended up on your site because you connected with them.

If you send them straight to a site with cookie-cutter copy that talks continuously about your company, you’re completely ignoring that conversation and forcing them to swallow the same old commercial pill we’re tired of seeing on TV and Radio.

Become A WordPress Fanatic

That’s where a blog comes in ultra handy – I’ve mentioned before that WordPress is to Social Guerilla what GPS is to a country driver in Manhattan, and that’s one of the reasons why.

Let me make it extra clear by painting you a picture:

You’ve paid somebody like me to create a cool video, post it on an optimized Youtube profile, and you’re getting good hits.

When they click on the link right next to the video and land on your site, they see a blog post talking about the video, along with 5 other related posts and even more videos.

At the end of each post, you add a compelling, but gentle, call to action: “Like these cooking tips? Sign up now and get a 40% discount at our next cooking class”

The difference is that once they came to the site, their experience with the video was extended by the blog posts, and then the call to action came in for an attractive ending (which begins the real sales funnel).

If you haven’t gotten a blog started yet – what’re you waiting for? What’s your biggest obstacle?

———–

If you’d like to know more about generating traffic through social media, there’s a new web marketing guerilla course coming up on March 18th that I highly recommend: Traffic Ultimatum

Okay, Social Media & Guerilla Marketing? Yeah, Here’s How!

Hand Grenade Guerilla Marketing

The Social Media Guerilla Logo

First of all, a quick explanation on Guerilla Marketing, from the one-and-only wikipedia:

“Guerilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

How about a budget of $ 0.00, and results like this, or this ?

What if I were to tell you that Social Media Guerilla elected President Obama?

The possibilities are endless, and the results are extremely tempting.

So, what does it take?

Social Guerilla Marketing Starts With Syndication

Who turns any Guerilla content Viral? You. Me. Users!

And how does any content spread on the internet?

It starts with ignition:

  • submission to social bookmarking services
  • submission to news/media rating services (Digg, Social Median)
  • a tweet

Which is all very simple; the kick comes when nobody rates, or bookmarks, or retweets your content.

For the viral effect, a key factor in the formula is Syndication.

Content Syndication is how your Guerilla content gets to the first page of Digg, which leads to several retweets, which all together creates copious amounts of traffic.

And as we know, traffic is good for two things:

  • MONEY – either selling stuff or selling space on your website to promote stuff, traffic is a major asset (when steady)
  • INCOMING LINKS – the more attractive (Viral) your content gets, more and more website owners will link to it in an attempt to enjoy some of the buzz you created. Search engines feast on incoming links, and your other content gets a nice bump on SERPs because of all that love you spread.

Okay, everybody knows that…

But how to get people to syndicate your content?

To answer a question with another:

How many friends do you have?

Just like word-of-mouth, the initiator usually tells a close friend, who tells another, and the entire chain is set.

Online, it’s all a matter of having the right friends – the more, the better.

Friends are created on social networking sites like Facebook, or MySpace (if you’re under 14). Those are great to meet and interact with people, but they are useless for marketing.

Good syndication-friends are created at services where user-voting determines the visibility and the quality of the content. We’re talking about Digg, Del.i.cious, Social Median, Reddit, etc…

The trick is not just to ‘add a friend’ but to lead attract that person to reciprocate, gaining a ‘mutual friend’ status.

This means (depending on the quality of your content) that your friend is more likely to vote positively for a content submitted by you.

So, forget about Facebook?

Why not?

From now on, your focus as an Underground Social Guerilla (USG) is to:

  • Create high-quality content
  • Create a powerful content syndication network

With the first task, there’s not much anybody can do except recommend good readings.

But for the latter, you can kick-start your syndication here

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