Gartner 2016 CMO Survey Shows Even B2Bs Investing in Digital Commerce
Today, management looks to marketers for innovation to increase profits and gain competitive edge. 10% of marketers say their roles are expanding to lead digital business models as spending and expectations grow for CMOs and their teams. And with a whopping 92% of survey respondents claiming to have P&L responsibilities in the next couple years, it’s not surprising that B2C and B2B companies are investing in Digital Commerce to build better brand experiences overall.
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