After successfully scaring one of our clients with several hyperbolic claims, I was asked to speak to a salesman regarding a CRM software that would allegedly solve every single one of my our client’s issues, from Facebook likes to lead generation. The call wasnt so much a disaster but a great example of how content marketing can be more effective than the usual powerpoint torture.
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As internet trends go, there arent any industries unaffected by the rise of certain keywords. Specifically in the marketing industry, we’ve gone through “digital marketing”, “SEO”, and “SEM”, amongst others. The latest trend, however, calls for “content marketing”. Here’s brief history of the term, for those with typical “internet” attention spans.
You may have noticed that our blog hasnt been updated since February 21. That’s almost 7 months of procrastination. Sure, I could rationalize procrastination by saying in this past 7 months we had lots of new projects, family issues, etc… But rationalizing is just an excuse. And reading this user’s comment embarrassed and motivated me.
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With everyone focused on privacy, people sometimes forget that they’re responsible for what they say too. While you may not think of dashing off a joke on Twitter, or bitching about your day on Facebook, people may not take it the way you meant it. Not to mention, you never know who might be looking.
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Video may have killed the radio star, but social media is bringing back the radio station. In today’s world of 24/7 connectivity, traditional forms of media have found they either need to adapt or they’ll become obsolete. While television and film industries have been slowly adapting to the new way of the world, radio has been a little slower to jump on the bandwagon.
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Hey Guerilleros, it’s time for another post! Yay!! Sorry we haven’t posted anything in such a long time, but you know how it is when you get busy; all the side projects get put on hold. However, we’ve been working on some fantastic new projects that will certainly be responsible for some fantastic future articles.
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We all enjoy Facebook’s constant tinkering, right? Yeah, not really. They change so many things SO often it’s really hard to keep up. However, there are ways to take advantage of it (if you can get past the timeline thing…)
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This week we were tasked with training a new hire for one of our clients. This company understood the importance of Google+ Pages for their business, and also wanted to revamp their LinkedIn presence. (Thanks in part to Lisa Barone). They knew it would take more hours to keep additional profiles updated and were looking to save money by hiring somebody internally.
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Welcome to the Social Media Guerilla! Here we publish results of social experiments with clients, tips to increase the success of your content marketing campaigns, and a few random thoughts.
We’d be happy to help you in your upcoming project, so feel free to get in touch!
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