Social Media Guerilla

Good morning Guerilleros! It’s another beautiful day in paradise! And today I’m going to talk about a new client we have that’s pretty interesting: Kill Cliff. Kill Cliff is a sports recovery drink that is fairly new to the market, and they asked us to run their marketing campaign. Of course, we’d never done a sports recovery drink before, so it posed some new challenges we met head on, using tried and true social media marketing techniques.

Once we took over the marketing, we took control of the website and started updating both the site and blog on a regular basis. It was a custom WP site, which we’re pretty familiar with, but we still haven’t entirely figured this one out. It’s a pretty advanced theme.

The biggest aspect of our campaign, however, is on Facebook. Kill Cliff sponsors some pretty big name athletes, including UFC fighters. And since we have more than a little knowledge of the MMA world, we decided to go with what we know, and focus on that.

We created fan sites for the more popular fighters, and we’re monitoring their organic fanbase’s growth carefully. All the pages prominently feature the Kill Cliff can and have a trail back to the Kill Cliff page. Depending on the success of that experiment, we may develop more pages.

We’ve also developed a campaign demonstrating that Kill Cliff isn’t just for athletes. It features three videos of some of the more advanced students at our local MMA gym. We’re using those heavily in the campaign.

We have a lot more in plan for Kill Cliff, but we want to see what works best before we commit any more resources to a project with less than minimal results. We’ll probably come back to the subject more in future articles.

PS. Speaking of marketing, you need to check out some of the great real estate that is selling cheap on the Outer Banks.  For a lot less than you might expect you can get a Nags Head luxury home.  If you prefer something in a quieter neighborhood, how about a beautiful oceanfront home in Corolla?  I know what you are thinking: One is too far south and the other is too far north.  How about splitting the difference with a great investment property in Duck?  With OBX real estate prices so low, buying an Outer Banks home is one of the best investments you can make!