Archive for category Social Media Marketing
How To Engage Local Audiences With Social Media Marketing
Posted by guerilla in community building, local on February 24th, 2010
pinpoint your social media marketing to your local audience
It’s with an immense pleasure that I invite all of you guerilleros and guerilleras to join me in a great run-through of Social Media Marketing strategies geared for local businesses.
I’ll be at a BlogTalkRadio show on Thursday afternoon with Marnie Swedberg and you’re in for a real treat.
Here are the details:
When: Thursday 02/25
Time: 4:00pm
Call-in #: (646) 727-2510
Address:
As you’re very much aware, Social Media has no borders or boundaries, and despite its wonderful benefits, connecting with your neighbors online has always been somewhat of a challenge.
Mentor Marnie
Marnie Swedberg is a community leader, mom, brick & mortar and online entrepreneur that hosts a popular radio show on BlogTalkRadio. She’s the utmost definition of a successful Guerillera.
However, even a guerillera such as Marnie has her issues dealing with a local audience – she owns a restaurant and wants to reach her community via Social Media.
Based on that, here’s what you’ll be learning at the interview:
- How To Set Realistic Goals
- What Exactly Can You Blog About To Motivate Community Engagement
- The Difference Between Social Networking & Social Media Marketing (And why most business owners get it all wrong)
- The Most Suitable Platforms For Local Businesses (Hint: You’re probably already on it!)
- How To Integrate Blog, Facebook, Twitter To Minimize Your Efforts And Maximize Your Exposure
- A Tool That Lists Every Known Twitter account In Your Area
- And The Best (And Free) Way To Track Your Results
If I’m missing anything, let me know. Post a comment here with your question or shoot me a reply over @leosaraceni.
See you there!
Is The Dell Outlet Twitter Campaign Success Duplicable?
Posted by guerilla in Social Media Marketing, twitter marketing on February 17th, 2010
Dell Outlet Twitter Campaign Duplicable???
Guerilleros, my sincere apologies for completely abandoning this community for almost 3 months. Hopefully you were able to survive without my guerilla tips 
In fact, from the Feedburner notifications I’ve been receiving, traffic to the SMGuerilla was not badly damaged. So let’s address that right now.
Recycling Ideas Make Them Fresh?
No, of course not – just like Recyclables are still trash, despite their higher value. But a wise man once said that there are no original ideas, so I’m putting my recycled Guerilla strategy to the test.
I’m sure you heard about the impressive success that @DellOutlet generated: over $2 million in sales from Twitter alone.
Great, huh?
Here’s the challenge
Can the same be done for an Online Fashion Boutique?
I’ve created an @Outlet account for them and fired up all of the inventory they had put aside for “liquidation”.
The next step was to create a special coupon (in this case, tweet10) to serve two purposes:
1 – Tracking (of course, Analytics helps too)
2 – Exclusivity (only followers have access to these great deals).
Here’s where things go a little South:
The company prefers their sales staff focused on “more important things than Twitter”.
Can Twitter create revenue?
Can Twitter create revenue?
Is Twitter A New Sales Platform?
The real reason behind Dell’s success was that they had a real person tweeting, interacting, and actually performing extensive customer service work. They shifted the focus off Dell and started retweeting quotes, participating on #followfriday, and answering @replies.
But is it the real reason? Or was Dell simply the 1st big corporation to try such strategy and benefit off of novelty?
Here’s where my guerilla suspicions come from:
- None of the deals were actually that much cheaper or exclusive
- Dell.com/outlet existed prior to the twitter account
Our Strategy
While the sales staff is focused on more important stuff, and since they’ve paid me for all the work upfront, I decided to run without them.
- My software is updating their outlet account with offers every 10-15 min -
- All offers point straight to the final sales page with that specific item on display.
- We go in once or twice a day to check for @replies.
Here are the stats after 10 days of campaign:
- 114 Visits from Twitter.com
- 69 followers (as of 2/17 at 12:35am)
Considering their usual traffic source is PPC, 114 visits would cost $45.6 (at a cheap $.40 bid).
So even if the campaign turns out less than ideal, they’re at least looking at a cheaper traffic source.
What about you?
What do you think it’s going to happen to this automated Twitter sales process?
Leave your comments!!!
How To Import Your Blogspot Blogger Into A Wordpress Blog
Guerilleros, you’re looking at a Wordpress blog. A darn good one on my opinion.
But there are some guerilleros that still use blogspot Blogger blogs to carry their battles.
I honestly recommend anybody that is serious about their guerilla to switch to Wordpress – it’s just the most intelligent weapon on your online arsenal.
So today I’m going to show you how to import your Blogger posts and pages into a new wordpress blog.
1. Log in to your WP Dashboard
Like this – yourblogname.com/wp-admin
Under Tools, click on Import
2. Under Import, click on Blogger
Import Blogger content to Wordpress
3. Authorize Wordpress to pull your info from Blogger
Authorize wordpress to access your blogger content
4. Grant access to your Google Account
Click on Grant Access to let Wordpress pull your blogspot info
5. Click on IMPORT
Final stage: click on import
And that’s it!
Wordpress, the awesome tool, converts your entire Blogger content into posts on their platform. So your brand new domain is not so brand new anymore – you’ve got everything back.
Now, if all you want is to have your blogger hosted on your own domain , read this other quick tutorial.
And, if you need a cheap and reliable wordpress hosting, check this out. I’ve got a special PENNY coupon for you.
The Synnd software is growing HUGE – Get in now while you can!
Posted by guerilla in synnd software on November 20th, 2009
The Synnd software is reaching well over 600 members on the community
Guerilleros, I will make this quick and painless…
1. Sorry about the lack of content lately.
I’ve been swamped and having a hard time to sit down, look at data and write cool posts like the one about social media silos or social community building.
But I am working on it. That’s why I’ve been posting about Jeff Johnson’s free stuff – I figured I’d at least point you in the direction of a high-quality content provider.
2. My favorite social media marketing software is growing!
The Synnd software has now well over 600 members, which is huge for our syndication campaigns.
Think about: 600 people that get 20 credits a day free = 12000 credits going out daily (each credit means one bookmark, digg or Retweet). It’s a tremendous force to be reckoned with, specially when it can reach the first page of Digg for pretty much any category.
Yes – with 20 votes within 24 hours, your content can easily be featured on Digg or Reddit’s upcoming page – TONS of people hang out there. It’s huge traffic, free, coming straight to your site and taking action on your content!
I tould I’d make this quick, so here it goes:
Sign up for Synnd now, enjoy the free trial, and I will help you with anything during your setup. Personally!
CLICK HERE
How To Insert Images & Embed Videos In Wordpress (VIDEO)
This tutorial will cover really basic aspects of writing a wordpress blog post.
It shows you how to log in, add text, images, and embed a video from youtube within the body of your post.
It also explains a little about the photo gallery feature and how to manage pictures once they’re loaded into the WP interface.
Hope this helps your guerilla a bit
See you soon!
Killer Social Media Marketing Software For a $1 – Synnd Bonus!
Posted by guerilla in synnd software on November 11th, 2009
click here to get Synnd today for $1
Guerilleros, I will make this short and to the point – the revolutionary social media marketing software that Charles Heflin has been developing for the past 2 years is now offering a never-before-seen 14 day trial for a $1.
This is a 24 hours deal – so dont miss it!
I’ve been talking about the importance of content syndication in social media for a while now and you should know that Synnd takes it to a completely new level.
Charles said that there are over 600 members using Synnd right now, and that the new posts can rack up to 30 DIGGS in ONE day – that pretty much guarantees a front page appearance on the Upcoming Digg page.
That’s by far the most effective way to gain viral exposure.
Click here to sign up for Synnd now for only a $1
Integrating Social Media – Blog RSS to Facebook to Twitter Automatically
Posted by guerilla in Social Media Marketing, twitter marketing on November 1st, 2009
Integrating Social Media Is An Advanced Guerilla Move..
So yesterday I posted about a social marketing manual for small businesses and I got a couple of questions in regards to the automatic updates from blog to Facebook and from Facebook to Twitter.
Well, here it goes:
Linking Your Blog To Facebook
If you click on the link above, you’ll watch a video tutorial I made a couple of months ago. Facebook changed A LOT since then, but the concept is the same.
1. Find Your Blog RSS Address
Usually, it will be something like YourBlog.com/RSS. Write it down.
Log into your Facebook account, and click on Notes.
Click on the Notes icon
Click on Import Settings (if you’re not importing any RSS, it may show Import Notes)
This tab will be on the upper right of your NOTES section
Then, all you have to do is enter your RSS address into this next form and click IMPORT
enter your RSS address and hit Import
Alright. Everytime a new RSS feed goes out (you write a new post), FB will display your post in full, as a new note.
Now, from FB to twitter, it’s even simpler (this is only for Fan pages):
Go to Facebook.com/Twitter
You should see a screen like this (with your Fan pages)
From there, you just have to follow the instructions. Put your twitter log in and password, and you’re good to go.
Remember – Facebook is weird – sometimes it will update Twitter, sometimes it wont. I havent spent enough time to figure it out, but I know it works.
Let me know how it goes for you. Also, I’m thinking $47 for the Social Guerilla Manual. What do you think?
An Idea: Social Media Guerilla For Small Brick & Mortar Business
Posted by guerilla in Social Media Marketing on October 31st, 2009
Most small business owners are scared of Social Media
Guerilleros, here’s an idea: a Social Media Guerilla manual for small businesses.
You guys impressed me so much with your ideas for the social marketing campaign for an online store that I want to open this up for discussion.
My company has been running Social Media Marketing for a handful of local businesses – I’ve posted some of their results here already.
But a lot of smart business owners are scared of social media – they either think it will clog their schedule with Facebook & twitter or they just dont want to let of their control over the brand. (which is BS and we all know it)
I thought about putting together a manual that gives them a clear action path for social updates – something like this:
Events such as a big landscaping project, a nice wedding catering, or a funny mma fight a become a full blog post – write a quick blurb about the event (Who, What, Where, When, Why) and attach the most relevant pictures with the people’s names on them (so their names are indexed and they can find it)
After each blog post, you update Facebook (your profile, the fan page…) about the new blog post you wrote, and let the Fan page update your twitter automatically.
In between events (I’m assuming they wont post something new everyday) you can upload one pic every now and then to Facebook with a teaser to their blog.
What do you think, Guerilla brothers?
Let me know – leave a comment!
What Is Content Syndication & Why Should You Care?
Posted by guerilla in content syndication on October 29th, 2009
Content Syndication = Your Own NON-PAID Army of Marketers
You write a blog post.
You tell somebody on twitter about it.
That person comes in, likes what you wrote, and click on the “add to digg” button.
When that person posts your article on Digg, their app automatically updates that person’s twitter saying that she’d just digged your blog.
That person’s twitter followers come to Digg and see your post. They read it through the Digg toolbar, and automatically “digg it”.
Now that more people have “Digged it”, your post is up on the Popular section of Digg – and you reach tons of other Digg users, who repeat the process.
This is called Content Syndication and it basically means Viral Marketing through Social Media.
Expanding The Syndication Of Your Content
In the example above, all you’ve done was update your twitter about the new post. Let’s say that brought 10 visitors to your blog.
What if you had updated Digg, Reddit, Jumptags, Social Median, Simply, Delicious, Folkd, Facebook, and Twitter?
Now, you may argue that you might not have as many friends on Delicious as you have on Twitter. That’s a good argument, one that leads to the understanding of what Content Syndication really is based upon: SOCIAL CONNECTIONS.
Here are tools that will help boosting your Content Syndication:
The Add To Any Wordpress Plugin
You can see it at the bottom of this post – it even goes along the RSS feed. When you click on any option, the Permalink, Title, Description, and upper image are automatically inserted to the submit form of the service, reducing your time considerably.
You can get your add to any here
Ping.Fm
An impressive application that updates nearly ALL social services with the touch of a button – Ping.fm requires that you initially add each of your social networks to their list. They will then store your info and everytime you send a new update, it will refresh your status throughout as many social networks as you’d like.
Sign up for a Ping.fm account here
But You’re Still Alone…
Even with these great services, your submissions may very well never be clicked by anybody if you dont have an active social community of your own.
Luckily, there is a way to fix that: The Synnd Software
Synnd is a private community that exists solely to vote/bookmark/spread other users’ content, therefore guaranteeing a successful syndication (one that creates a viral marketing effect).
See the Synnd software in action here.
Exploring the benefits of social media and content syndication is a way to work around getting free traffic without having to know SEO and definitely not spending money with PPC.
If you’d like to know more about Synnd, leave your questions below.
If you dont want to know anything about it, leave your comments below.
If you hated my disorganized writing, leave your comments below.
See you soon.
Buy A Synnd Membership & Get Free SEO Backlinks!
Posted by guerilla in Social Media Marketing, synnd software on October 28th, 2009
Synnd membership bonus: free relevant backlinks!
FREE ULTRA-RELEVANT BACKLINKS!
Yeah Guerilleros, you read it right – buy a Synnd membership from me and I will hook you up with highly-beneficial backlinks that you JUICE up your SEO.
Here’s the deal – a lot of social media soldiers read my post about Synnd and content syndication and were interested in trying out the software.
To help in their Guerilla, I’ve created a little page with videos that explain exactly how Synnd works (videos done by Charles Heflin himself – creator of the software). Along with the videos, theres’a link to their 7-day trial – which will give FULL access for a week.
But here’s the BIG BONUS – You sign up right now, and I will have a link to your page/blog/squeeze page STAMPED on every page of the socialmediaguerilla blog.
That’s a huge boost on your SEO – and it’d cost upwards of $500 to have it done otherwise (link-building is really expensive). It will help out in your battles against Google.
So there you go – if you want to automate your social media marketing, get Synnd now (and get my SEO JUICE bonus too)
See you soon!
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