Social Media Marketing

Posted on 16 Jun 2011

John Cleese And The Socially Fueled Tom...

How to approach a blogger to talk about your new viral campaign by stroking his ego. Also, a little about the Tom Tom Break Free campaign with John Cleese.
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Posted on 08 Jun 2011

Social Media Marketing for Sandwiches

Good morning, Guerilleros! Lately, we’ve taken up a new client, in the form of the local Quiznos. For those of you not familiar with Quiznos, they are similar to Subway, only better. Quiznos is a big enough name that making a site in addition to the corporate one seemed pointless, so we made a deal with them to provide... Read More »
Posted on 25 May 2011

The Hesher Campaign – An Unusual...

Good morning, Guerilleros! Summer is coming, and with summer comes summer blockbusters! Some of the biggest and best movies come out this time of year, and with a line up that includes Thor, Captain America and the Green Lantern, it’s going to be a great summer for comic book fans. But the movie I’m talking about today is Hesher.Read More »
Posted on 24 Mar 2011

Chrysler and Aflac Social Media...

Social media has helped change the way we use the internet and has brought whole new ways of marketing. Without social media, this site wouldn’t exist. However, all too often, people forget just how big the internet is. Once you tweet something or update your status, that’s it. It’s out there. You can delete it, but there’s no guarantee no... Read More »
Posted on 09 Mar 2011

How To Use QR Codes in a Marketing...

Hello Guerilleros! It’s not as nice a day today as it has been lately. We’ve got some clouds overhead, and it’s kind of been a gray day. So I’m just going to jump straight to the point: QR codes and ways to use them. I’ve been pushing for QR codes for some time with the Chefe, but we haven’t... Read More »
Posted on 02 Mar 2011

Social Media Marketing Strategy:...

Good Morning Guerilleros! I swear, spring has come early in my part of the world. This is another beautiful day is a week long string of beautiful days. But you didn’t come to hear me talk about the weather. Last week, Dr. Anna Gralton was kind enough to talk about using humor in a social media campaign. And she... Read More »
Posted on 12 Feb 2011

How To Use Funny Social Media Content...

Today is a special day, Guerilleros! We’ve got the new theme up and running! While it’s a little more modern, this is still the same revolution you know and love. But after the Crash, we figured we’d modernize a little while we were at it. So we hope you like it. Tell us if you don’t. I also noticed... Read More »
Posted on 28 Jan 2011

Social Media and Privacy – A...

This week, I spent a lot of time setting up various methods of communicating with people. I probably spent at least 5 hours just making it easier for people to find me and talk to me online. And of course, I already had all the common utilities like Facebook and Twitter. And as I did this optimization, I started... Read More »
Posted on 21 Dec 2010

Would You Like to Play a Game? –...

Good morning, Guerilleros! It’s another fine day in paradise! Actually, it’s really cold outside. Winter has finally hit the island, and I am really glad I don’t work outdoors. Thankfully, those days are over. And today, I can turn up the heater, forget about the cold, and focus on social media, and writing for you, my fellow guerrillas. And speaking... Read More »
Posted on 13 Dec 2010

30 Rock Drives Home the Necessity of...

Hey Guerilleros! I’m a HUGE fan of NBC’s 30 Rock, and I often have repeats playing while I work. I find Tina Fey’s glib show a constant reminder to write better and more personal. And occasionally, something happens to remind me of work. Last season, one of the episodes had Jack, Liz (who I always think of as Liz... Read More »
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