Video may have killed the radio star, but social media is bringing back the radio station. In today’s world of 24/7 connectivity, traditional forms of media have found they either need to adapt or they’ll become obsolete. While television and film industries have been slowly adapting to the new way of the world, radio has been a little slower to jump on the bandwagon.
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The truth behind Google Maps!
Hello Guerilleros! It’s another beautiful day for Social Media Guerilla, isn’t it? And today, let’s talk about some of the changes Google has been doing. Specifically the Google OneBox, and a little about the preview function. The OneBox, and its Google Maps results is the big one though.
OneBox results are when Google shows information within a special unit, often with images associated with them. OneBox unit often appears to highlight news, shopping, image and other results that are blended into regular listings using Universal Search.
One of the best results you can hope for with your brick and mortar store is to get it to list on Google Maps. These results are above the organic results even, and are ideal placement for a web listing.
But how you get on there is a mystery. Yeah, there are theories, but no one knows the exact formula, probably not even Google. Even if you’re number one on the organic results and PPC, there’s no guarantee you’ll even be on the Maps.
Now though, Google has moved the OneBox results for the Maps to the right side of the page, by the PPC ads. In fact, as you scroll, the map covers the ads. Really Google? Thanks. However, this really does take the focus off the maps and back on results. And it seems they are better integrating Map results with organic ones. But that’s just my observation.
Another cool little feature I’ve noticed is the preview function. Beside the result is a little magnifying glass icon, and if you hover on it, you’ll see a small image of the website before you click on it. It’s nice, but really I’m not sure of the function. It’s too small on my monitor to really make anything out, but I guess if you have a larger monitor than mine it’s more visible.
These changes are not effecting everyone, and to be fair, I can’t even always get it to work for me. So your results may differ, and this may not even be permanent. You know how Google like to play around.
Well, that’s it today Guerilleros. I’ve had a long day, and I think I’m going to get some dinner. But if you need more help with your social media marketing campaigns, make sure you browse the site for more SMG tactics.
Guerilleros, if you’ve listened to interview I had with Marnie Swedberg about Social Media Marketing for Local Audiences, you’re probably already applying some of the tips I shared and creating more exposure (read web traffic) to your brand.
Now, what are you going to do with that?
The biggest point I wanted to make clear was the fact that Social Media is not about you OR your company – the focus is on your Customer, or better yet, on that person that you’ve just met that MAY or may not become your customer.
Since I’m sure you’ve already understood that, being the great guerilleros(as) that you are, you should also know that if you send your newly generated social media traffic to a corporate-looking website, you’re losing the boat.
When people see your activity on Facebook or Twitter, or they become interested in your content on Digg, they’re engaging that conversation you created – whether by posting helpful information, or a cool video, or simply sharing exciting news, those visitors ended up on your site because you connected with them.
If you send them straight to a site with cookie-cutter copy that talks continuously about your company, you’re completely ignoring that conversation and forcing them to swallow the same old commercial pill we’re tired of seeing on TV and Radio.
That’s where a blog comes in ultra handy – I’ve mentioned before that WordPress is to Social Guerilla what GPS is to a country driver in Manhattan, and that’s one of the reasons why.
Let me make it extra clear by painting you a picture:
You’ve paid somebody like me to create a cool video, post it on an optimized Youtube profile, and you’re getting good hits.
When they click on the link right next to the video and land on your site, they see a blog post talking about the video, along with 5 other related posts and even more videos.
At the end of each post, you add a compelling, but gentle, call to action: “Like these cooking tips? Sign up now and get a 40% discount at our next cooking class”
The difference is that once they came to the site, their experience with the video was extended by the blog posts, and then the call to action came in for an attractive ending (which begins the real sales funnel).
If you haven’t gotten a blog started yet – what’re you waiting for? What’s your biggest obstacle?
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If you’d like to know more about generating traffic through social media, there’s a new web marketing guerilla course coming up on March 18th that I highly recommend: Traffic Ultimatum
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