Video may have killed the radio star, but social media is bringing back the radio station. In today’s world of 24/7 connectivity, traditional forms of media have found they either need to adapt or they’ll become obsolete. While television and film industries have been slowly adapting to the new way of the world, radio has been a little slower to jump on the bandwagon.
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Good morning, Guerilleros! Summer is coming, and with summer comes summer blockbusters! Some of the biggest and best movies come out this time of year, and with a line up that includes Thor, Captain America and the Green Lantern, it’s going to be a great summer for comic book fans. But the movie I’m talking about today is Hesher. Read More…
This week, I spent a lot of time setting up various methods of communicating with people. I probably spent at least 5 hours just making it easier for people to find me and talk to me online. And of course, I already had all the common utilities like Facebook and Twitter. And as I did this optimization, I started thinking about privacy concerns on Facebook and other sites, especially after Mark got hacked.
A lot of people have multiple concerns about privacy on Facebook, Twitter and other sites, calling for more stringent protection. They are consumed with the thought that people might be able to see them. While Facebook has several different levels of privacy settings, they’re not good enough for a lot of people.
I don’t get it. You’re online. It’s the internet. Were these people raised with no common sense? How can you expect privacy when you have no direct control over the medium? Much like celebrity sex tapes, once you put it down in a format that can be distributed easily, there is no realistic guarantee of privacy. It’s a shame, maybe, but it’s the truth.
So I propose a very simple solution. Don’t put anything private online. If you don’t want anyone else to know, then don’t say it or show it, especially not on service that is designed to share info, like Facebook.
My Facebook account is wide open to everyone. Anyone reading this can go to Facebook right now and see everything on my wall and all of my photo’s. Why? Because there is no info on there that I wouldn’t tell you anyway. So I don’t really care who see’s it, and anything I don’t want available to everyone, I share either in emails or in person. And I certainly wouldn’t put anything that might be embarrassing to me on there.
Of course, that’s just me. But I encourage you all to do the same. My grandmother, God rest her soul, always said “Fools names and fools faces are often seen in public places.” And my grandma didn’t raise no fools.
Social Media Guerilla brings tips and tricks for effective social media marketing, as well as social commentary to anyone who is interested, or will at least listen. We are waging a war on traditional marketing techniques. We are the underground. We are the future. Enlist now.
For privacy in a more personal setting, you should hold your next big event at The Grande Ritz Palm, the top Outer Banks wedding venue. The Palm is large enough for an extended family reunion and secure enough to let you feel safe. With just a short walk to the Albermarle Sound, the Grande Ritz Palm is the perfect event site for you.
Good morning, Guerilleros! It’s another fine day in paradise! Actually, it’s really cold outside. Winter has finally hit the island, and I am really glad I don’t work outdoors. Thankfully, those days are over. And today, I can turn up the heater, forget about the cold, and focus on social media, and writing for you, my fellow guerrillas.
And speaking of you, the reader, I have recently noticed an upswing in membership on the Networked blogs. That is a great app. The Chefe has almost all of our blogs on his wall with it.
We’ve been getting a steady stream of new readers coming on board, and I want to welcome them to the blog. I also want to thank whoever turned them on to us, because that is social media marketing at work. Especially on this blog, which is much like the shoemaker’s children, always going barefoot and without any marketing.
And in honor of all the new readers, today I have a challenge. It’s a simple one, so I hope you’re up for it. And it’s going to tie in to next weeks post, so I hope you do it.
Two of the main concepts behind Social Media Guerilla are stealth and networking. Have you read the About SM Guerilla page? It’s all of about five sentences, so do so if you haven’t yet.
The best social media marketing strategies should not even look like marketing campaigns. To quote the Guerilla Chefe, “Guerilleros are sneaky.”
The second part is networking. You need to have a network of friends in order for social marketing to work. Otherwise, who’d spread the news?
The Guerilla Chefe embodies these two principles. He has stealth so down pat, his name doesn’t even appear on this entire blog. And yet, you are all still part of his social network. Nice, huh?
So here is the challenge. I want all of you to find the Guerilla Chefe and friend him on Facebook. Make him part of YOUR network. This is just a simple way to flex your deductive reasoning prowess, plus, it helps you become a little more stealthy tracking someone down.You probably won’t have to think real hard, but you’ll have to think a little. And if nothing else, haven’t you ever wondered who the Chefe is? Heck, he wasn’t even the Chefe until I started writing here.
And really, this is super easy. I gave you a clue on where to start already, and your choices are seriously limited. Really, the more I think about it, this is almost too easy.
Just make sure that when you friend him, you put the name of the movie I got the title of this post from in a message. And if you didn’t know what movie it was immediately upon reading it, then you must have completely missed the 80’s. Google it.
Next week I will explain why we’re doing this. That’s right, this does all have a purpose. But you’ll have to wait until next week to find out. So this challenge is only good until next Tuesday.
Oh, and what’s the point of a challenge without a prize? I have no idea what to offer as a prize though, so here’s my proposition.
If you friend the Chefe, friend me, as well. And in return, I will write one blog post, masterfully crafted for your blog, free of charge. I will also put your name up here so everyone else knows how cool you are.
I would like to point out that I am a professional writer, and I do get paid well for what I do, so this does actually have some value. 🙂
I am a REALLY busy guy, though, so this is only eligible to the first five people who friend the Chefe AND me, so you have to friend us both to get it. Once you find the Chefe, finding me is as easy as saying “Oh look, there he is.”, so I don’t feel this makes the challenge any harder. Plus, for as long as it’s going to take me to write 2,000 words, I feel I deserve to be friended.
I will write it about any topic you like, up to 400 words minimum, and it will have my own distinctive flair. 🙂 SEO and keyword usage is a given.
If you don’t have a blog, then I don’t know. I have trouble believing that anyone who cared about social media marketing could not have a blog. That’s like trying to fly by flapping your arms really fast.
Just don’t forget to put the name of the movie in a message when you friend the Chefe and when you friend me.
And that’s it Guerilleros. You have one week, so get a move on, and good luck. I hope you all have a merry Christmas, and I’ll be hearing from you soon. Don’t forget to tune in nect week, when I explain how this all ties into social media marketing, only on SMG.
For an example of my writing, check out some of the content at OBX Master Builders, the site for the best Outer Banks contractors. The older blog posts are mine along with all of the page content. If you like what you, take your spot at the table and try to win my services!
Good morning Guerilleros! It’s another beautiful day in paradise! And today I’m going to talk about a new client we have that’s pretty interesting: Kill Cliff. Kill Cliff is a sports recovery drink that is fairly new to the market, and they asked us to run their marketing campaign. Of course, we’d never done a sports recovery drink before, so it posed some new challenges we met head on, using tried and true social media marketing techniques.
Once we took over the marketing, we took control of the website and started updating both the site and blog on a regular basis. It was a custom WP site, which we’re pretty familiar with, but we still haven’t entirely figured this one out. It’s a pretty advanced theme.
The biggest aspect of our campaign, however, is on Facebook. Kill Cliff sponsors some pretty big name athletes, including UFC fighters. And since we have more than a little knowledge of the MMA world, we decided to go with what we know, and focus on that.
We created fan sites for the more popular fighters, and we’re monitoring their organic fanbase’s growth carefully. All the pages prominently feature the Kill Cliff can and have a trail back to the Kill Cliff page. Depending on the success of that experiment, we may develop more pages.
We’ve also developed a campaign demonstrating that Kill Cliff isn’t just for athletes. It features three videos of some of the more advanced students at our local MMA gym. We’re using those heavily in the campaign.
We have a lot more in plan for Kill Cliff, but we want to see what works best before we commit any more resources to a project with less than minimal results. We’ll probably come back to the subject more in future articles.
PS. Speaking of marketing, you need to check out some of the great real estate that is selling cheap on the Outer Banks. For a lot less than you might expect you can get a Nags Head luxury home. If you prefer something in a quieter neighborhood, how about a beautiful oceanfront home in Corolla? I know what you are thinking: One is too far south and the other is too far north. How about splitting the difference with a great investment property in Duck? With OBX real estate prices so low, buying an Outer Banks home is one of the best investments you can make!
Hello Guerilleros! Today is a lovely, cool day on the Island; much preferred over the sweltering heat we usually get. It’s a perfect day to wear the new shirt the Guerilla Chefe got me. It’s from one of our clients and I’ve been wanting one for a while, but since it’s long sleeve I had to wait for it to get a bit cooler.
So this morning I put it on, and it looked really good on me, so I took a picture of myself wearing it. Naturally, I uploaded it to my personal Facebook.
From here, I wanted to show all the people involved how well it fit. We all know that tagging the photo itself puts the picture on the persons wall, but you can’t photo tag with a fan page and I wanted the clients fans to see the pic as well.
So I put a message with the photo and I used the @ to tag people. When you type @, followed by whoever you’re trying to tag, Facebook will pop up a little selection of your friends and pages you like. Just pick who you’re looking for, and you’re good to go. But to tag someone, you have to be friends with them, or Like them.
Clearly, this is incredibly useful. If you have a company that sells kitchen furnishings, why not talk about Vetrazzo counter tops and tag Vetrazzo in your update? Then your post will appear on both your site and the Vetrazzo site. And, generally, there are more followers on their page who will hopefully follow back to your page and become fans.
I would warn you though, don’t abuse it. It has been my experience that other pages will take offense if you start blowing them up with your posts.
So thats this weeks update. The Guerrilla Chefe is beckoning, so I best be wrapping this post up. And of course, don’t forget to search the rest of the site for more social media guerrilla warfare tactics. See you next week, Guerilleros!
Good morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk about building a fan base on Facebook. How do you get from 3 fans (including you) to 3,000 fans? It takes some time, but it can be done with minimal effort if you’re smart about it.
First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.
Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.
You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.
Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.
Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.
The origins of chiropractics?
Hello Guerilleros! So much for the consistency I promised last week, huh? But here we are again today! And today, instead of giving you a specific tip, I am bringing you a rather unique resource I found while searching for some ideas for one of my clients. A whole website devoted to using social media, specifically for chiropractors. Read More…
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