The Importance of Building a Blog Community for Your Business
Wait, that's not 3.0!
Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title. Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now!First, let’s clarify a bit. There are two main types of businesses I’m talking about.
- The Type that sells a Product
- The Type that sells a Service
And the reasons are about the same for both, though you may find some differences.
For a business that sells, the blog community is it’s free promotional staff. People before internet bought things because they were convinced by clever ads or commercials. Their pool of people they could ask about a product was limited, and they were unlikely to get valuable feedback.
Now however, everyone can make and read comments about products all over the internet. Everyone’s a critic. Now, everyone can learn all the details and pro’s and con’s of a product from other people who have used it, and who they trust more than the company, because they know the people aren’t trying to sell them. It’s a case of consumers being jaded to standard advertising.
However, a business with it’s own blog being updated regularly can build a large base of followers if it has quality content that appeals to people. Whether the content is a detailing of events, or just information related somewhat to the product they are selling, people will read it if it’s good. And then they recommend it to other people on other sites, increasing your base followers. And with all of these people, they are likely to look to you for your product or service should the need arise. Thereby, making you money.
Indeed, the Guerilla Chefe had a radio interview just because of this site. Word of mouth can get you free advertising in multiple ways!
Make sure you join us next week when I detail a strategy for building a blog community quickly!
Related posts:
- Social Guerilla Marketing Long Term Battle: Building a Community for offline people whose Facebook account is the ultimate experience with social media, the idea of building a community online...
- Does Your Business Suffer From Social Media Anxiety? You’ve received an internationally famed professional into your company, he presented super cool new techniques, and you’re very excited about...
- A Change Has Come… Hello Guerilleros. I am Guerilla Roberto. As you are probably aware, the site hasn’t been updated much lately. Unfortunately for...
- An Idea: Social Media Guerilla For Small Brick & Mortar Business Guerilleros, here’s an idea: a Social Media Guerilla manual for small businesses. You guys impressed me so much with your...
- What’s your excuse for running a free blogger blogspot blog? On our last post I showed you how easy it is to transfer all of your blogger content to a...
[...] The Viral Effect « The Importance of Building a Blog Community for Your Business [...]
[...] morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk [...]
[...] are going to look at how YOU can build a loyal fan base around your blog! I discussed the importance of a blog in the last post, and today I am going to give you 6 steps to follow for building a blog community [...]