Posts Tagged social marketing
Attracting Fans on Facebook (How to Get People to Like Me!)
Posted by GuerillaRoberto in facebook marketing on August 1st, 2010
Good morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk about building a fan base on Facebook. How do you get from 3 fans (including you) to 3,000 fans? It takes some time, but it can be done with minimal effort if you’re smart about it.
First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.
Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.
You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.
Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.
Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.
How to Build a Blog Community in 6 Easy Steps!
Posted by GuerillaRoberto in Blog Traffic, Social Media Marketing on July 12th, 2010
You should already be familiar with these sites!
That’s right, Guerilleros! As I promised, today we are going to look at how YOU can build a loyal fan base around your blog! I discussed the importance of a blog in the last post, and today I am going to give you 6 steps to follow for building a blog community that can attract real attention. Everything in it is easy, and with a little maintenance, you can have a killer blog following! Read the rest of this entry »
The Importance of Building a Blog Community for Your Business
Posted by GuerillaRoberto in Blog Traffic on July 5th, 2010
Wait, that's not 3.0!
Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title. Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now! Read the rest of this entry »
How to Get People to Read!(At Least a Little)
Posted by GuerillaRoberto in Social Media Marketing, content syndication on June 14th, 2010
Hello Guerilleros! Today I want to share a variety of content tips. These may be basic to some of you, but hey, we get new people coming to the site everyday, and they might not know this. I had to learn it, and so did you.
Apparently no one actually READS anything online, they scan it for content, and just read things that catch their eye. Except for my faithful Guerilleros, you guys read every word of these posts, right? Right?! Read the rest of this entry »
A Change Has Come…
Posted by GuerillaRoberto in Social Media Marketing on May 22nd, 2010
I am a writer by trade.
Hello Guerilleros. I am Guerilla Roberto. As you are probably aware, the site hasn’t been updated much lately. Unfortunately for us, but fortunate for him, our Guerilla Chefe has been overwhelmed lately with new projects that are sucking up all of his time.
As a result of this social media frenzy, I have been asked to step in and take over for awhile. And for my first post, I will just introduce myself. Next week we will serve up a new tip or trick from the mouth of the Guerilla Chefe himself.
I am not exactly a social media guru, I am a writer. Hence I will now be writing this blog. As a friend and co-worker of the Guerilla Chefe, I have unwittingly been involved in the chaos that is social media marketing. So far, it has been very good to me, and I hope to share some of the things I have learned along the way. I hope you all enjoy my style as much as you do our Guerilla Chefe.
And while I don’t know what the future holds, I do know the revolution hasn’t ended. In fact, we’re just entering a new phase. From now on, this site will be updated every week at least once. That’s right, we’re bringing some consistency to the site (and some better grammar!)
And for my final parting shot, how many of you can say Guerilleros out loud, with the correct pronunciation? That’s a tongue twister!
Does Your Business Suffer From Social Media Anxiety?
Posted by guerilla in Guerilla Marketing on November 4th, 2009
Social Media Anxiety affects MANY businesses... Kill It Now!
You’ve received an internationally famed professional into your company, he presented super cool new techniques, and you’re very excited about it…. Who do you tell?
You’ve just won an award of excellence that was voted on by your own community …. Who’s going to know about it?
Guerilleros, the situations above may seem impossible for us, but they are REALITY for way-too-many business owners. Trust me – I’ve had clients that won a State Tournaments in a major category and they told me about it two months later.
Sometimes, they will even surprise me and run a freaking TV ad bragging about their award…
But most of the time, they simply do nothing. I’ve written about social media silos before, but this is way worse.
In your daily Guerilla, I’m sure you run into people that still see blogs and social networks as a useless teenage passtime, like MTV. But have you ever asked these people how much they spend on Press Releases? Impressive enough, if they even have a PR budget, they will eventually drive themselves into this conclusion:
“I’m smart enough to pay this super famous magician to come entertain the drunks at my bar – I may be even smart enough to change the message on the Marquee – But where else can I post such a major announcement? Huhh… Maybe, if I had a platform I could update as I see fit, that my current drunks and potential drunks from the area would check, maybe leave a comment, or even see their own pictures?”
So lose the darn Social Media Anxiety – everything is BLOGsworthy
Receptionist had a baby? Post about it.
Have a crazy customer? Post about it (but omit the names)
Just closed a major deal? Post about it.
PR people wants to charge you $400/release? Laugh about it and post about it.
And to make sure you post gets seen (also, to reduce the traffic anxiety issues) be sure to start using SYNND.
You can sign for a free trial here
Social Guerilla BOOST – the Synnd Software & Content Syndication
Posted by guerilla in synnd software on October 27th, 2009
Social Media Guerilla will boost your Synnd software!
If you have been trying to make sense of Social Media Marketing you’ve probably figured out that it takes A LOT OF TIME to create enough traffic through blogging, social bookmarking, twitter, etc…
And it can be very frustrating – you spend an hour or so writing a blog post (after setting up your blog), submit it to Digg, Twitter, Facebook, blah blah blah… And you get 30 visits. Maybe one comment.
This may be okay if all you want is your family to come look at your blog, but it is UNACCEPTABLE for a good Guerilla. Seriously, are you going to win any battles with 30 visits?
Well, another Guerillero, with a lot more social war experience than you and me together, ran into this very same issue - and did something about it.
He figured out that the most successful social media warriors had TONS of friends – and those friends were actively replicating their content, retweeting, digging, embedding, etc… He learned the secret of the social viral effect.
Content Syndication
You put “social viral effect” in fancy terms using Content Syndication – it means other people spreading your content (video, article, post, tweet) throughout the net. It’s the most effective form of social guerilla, as effective as word of mouth.
With that said, what that experienced Guerillero did was put together a software that gathered all of the content from his closed community of friends, posted on a bunch of different social sites, and voted on each one of them in order to make them popular.
Genious, right? The software completely eliminated the time it took to bookmark your post to delicious, digg, reddit, twitter, facebook… And boosted that social bookmarking with AUTOMATIC actions that would bump your content up.
The Synnd Software
Synnd works in a simple way: You post your video/post/article like you’d normally do. Then you tell the software what you want it to do – bookmark it, tweet it, or “vote it” (on services like Digg and Reddit). You can pick all of them if you want.
The software then publishes that new “job” to the entire community, and automatically gets other users to perform the “job” you selected. Within a couple of days, your content was bookmarked several times in several different services, which results in:
More traffic (from those social services) – More backlinks (Google indexes “popular” content faster) – Even more traffic (from Google).
Just like magic – you’re back to writing good content, which is the real money-maker, and let the software do its thing.
Today, the software is in Beta testing and a handful of guerilleros are being accepted.
I’m one of those – and you can be too.
Sign up for a test drive of SYNND here
Social Guerilla Marketing Long Term Battle: Building a Community
Posted by guerilla in community building on June 30th, 2009
Communities Built To Last Have More Fun!
On the other side of the fence, in the offline world, regular people are being bombarded by us Social Media Guerilleros, and they’re slowly waking up to a world where the phone is a secondary tool and relationships are created and sustained online.
It’s a matter of time until our Guerilla transforms telephones into antiques.
But for offline people whose Facebook account is the ultimate experience with social media, the idea of building a community online may be a bit too much to handle.
Recently, my offline Guerilla introduced me to an offline professional to whom the phone was a fundamental tool. He had learned of my services and invited me to talk about using the internet to generate leads so he could – guess – CALL THEM.
Of course, he’s built success around this strategy and now wants to join the online world (even if it is with a offline mentality), but as our conversation goes from attraction marketing to pay-per-click to blogs, he starts to grasp the softer, more maleable side of online marketing.
I introduced him to the idea of using his knowledge and expertise to attract people to him – the Social Media Guerilla strategy, right?
Okay, maybe I didn’t introduce that to him, but I showed him infinite ways he could make his knowledge available to others and how, given the right tools, it could not only go VIRAL, but receive feedback from thousands of people that he’d NEVER be able to reach over the phone.
As I went on about content syndication, and creating a real social network, he started to realize how his social guerilla efforts would eventually lead to him becoming a knowledge provider, and people seeking him for advice.
For a second there, I think I saw him look at the phone with a sad look 
We settled on creating a blog, with the right tools to manage and keep a community active – autoresponder, feedburner, and active social networking profiles.
Now, he’s excited to take some time away from the phone to start producing high-quality content, and has already given me enough data to produce his first eBook.
We Could Plan For Social Media Marketing Domination, But…
He needed to understand that despite the amazing immediate benefits of taking an active role in social marketing (in his case, we’re going to blow his customers away by giving them all this content for free), building a community is a long term project.
Connie Bensen, author of the community strategist blog, writes about building a web 2.0 community – a community 2.0:
Community is a new channel for business. It offers new strategies for customer acquisition, customer satisfaction, retention, product development & the list goes on… but it takes a human touch!
Of course, as he churns out articles, reviews, and lots of data, his online market share expands. But in the long run, he’ll be solidifying his presence online and feeding a monstrous business engine, made of his own community.
I can’t wait until more offline people wake up and join the Guerilla!
The Social Guerilla…
Facebook Guerilla!
Guerilleros are saying…