Posts Tagged guerilla marketing

Attracting Fans on Facebook (How to Get People to Like Me!)

Good morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk about building a fan base on Facebook. How do you get from 3 fans (including you) to 3,000 fans? It takes some time, but it can be done with minimal effort if you’re smart about it.

First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.

Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.

You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.

Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.

Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.

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How to Build a Blog Community in 6 Easy Steps!

You should already be familiar with these sites!

You should already be familiar with these sites!

That’s right, Guerilleros! As I promised, today we are going to look at how YOU can build a loyal fan base around your blog! I discussed the importance of a blog in the last post, and today I am going to give you 6 steps to follow for building a blog community that can attract real attention. Everything in it is easy, and with a little maintenance, you can have a killer blog following! Read the rest of this entry »

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The Importance of Building a Blog Community for Your Business

Wait, that's not 3.0!

Wait, that's not 3.0!

Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title.  Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now! Read the rest of this entry »

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Social Media Blindside

Good Morning Guerilleros! Actually it’s about 2:30 in the afternoon my time, but it’s AM somewhere. Today the Guerlla Chefe suggested we discuss proper use of a blog. We’ve been discussing the proper way to utilize a blog, and felt that it might be an appropriate discussion for this blog. And it kind of goes hand in hand with the last post on getting people to read your blog. Read the rest of this entry »

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How to Get People to Read!(At Least a Little)

Hello Guerilleros! Today I want to share a variety of content tips. These may be basic to some of you, but hey, we get new people coming to the site everyday, and they might not know this. I had to learn it, and so did you.

Apparently no one actually READS anything online, they scan it for content, and just read things that catch their eye. Except for my faithful Guerilleros, you guys read every word of these posts, right? Right?! Read the rest of this entry »

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A Change Has Come…

I am a writer by trade.

I am a writer by trade.

Hello Guerilleros. I am Guerilla Roberto. As you are probably aware, the site hasn’t been updated much lately. Unfortunately for us, but fortunate for him, our Guerilla Chefe has been overwhelmed lately with new projects that are sucking up all of his time.

As a result of this social media frenzy, I have been asked to step in and take over for awhile. And for my first post, I will just introduce myself. Next week we will serve up a new tip or trick from the mouth of the Guerilla Chefe himself.

I am not exactly a social media guru, I am a writer. Hence I will now be writing this blog. As a friend and co-worker of the  Guerilla Chefe, I have unwittingly been involved in the chaos that is social media marketing. So far, it has been very good to me, and I hope to share some of the things I have learned along the way. I hope you all enjoy my style as much as you do our Guerilla Chefe.

And while I don’t know what the future holds, I do know the revolution hasn’t ended. In fact, we’re just entering a new phase. From now on, this site will be updated every week at least once. That’s right, we’re bringing some consistency to the site (and some better grammar!)

And for my final parting shot, how many of you can say Guerilleros out loud, with the correct pronunciation? That’s a tongue twister!

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Does Your Business Suffer From Social Media Anxiety?

Social Media Anxiety affects MANY businesses... Kill It Now!

Social Media Anxiety affects MANY businesses... Kill It Now!

You’ve received an internationally famed professional into your company, he presented super cool new techniques, and you’re very excited about it…. Who do you tell?

You’ve just won an award of excellence that was voted on by your own community …. Who’s going to know about it?

Guerilleros, the situations above may seem impossible for us, but they are REALITY for way-too-many business owners. Trust me – I’ve had clients that won a State Tournaments in a major category and they told me about it two months later.

Sometimes, they will even surprise me and run a freaking TV ad bragging about their award…

But most of the time, they simply do nothing. I’ve written about social media silos before, but this is way worse.

In your daily Guerilla, I’m sure you run into people that still see blogs and social networks as a useless teenage passtime, like MTV. But have you ever asked these people how much they spend on Press Releases? Impressive enough, if they even have a PR budget, they will eventually drive themselves into this conclusion:

“I’m smart enough to pay this super famous magician to come entertain the drunks at my bar – I may be even smart enough to change the message on the Marquee – But where else can I post such a major announcement? Huhh… Maybe, if I had a platform I could update as I see fit, that my current drunks and potential drunks from the area would check, maybe leave a comment, or even see their own pictures?”

So lose the darn Social Media Anxiety – everything is BLOGsworthy

Receptionist had a baby? Post about it.
Have a crazy customer? Post about it (but omit the names)
Just closed a major deal? Post about it.
PR people wants to charge you $400/release? Laugh about it and post about it.

And to make sure you post gets seen (also, to reduce the traffic anxiety issues) be sure to start using SYNND.

You can sign for a free trial here

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What Is Content Syndication & Why Should You Care?

Content Syndication = Your Own NON-PAID Army of Marketers

Content Syndication = Your Own NON-PAID Army of Marketers

You write a blog post.

You tell somebody on twitter about it.

That person comes in, likes what you wrote, and click on the “add to digg” button.

When that person posts your article on Digg, their app automatically updates that person’s twitter saying that she’d just digged your blog.

That person’s twitter followers come to Digg and see your post. They read it through the Digg toolbar, and automatically “digg it”.

Now that more people have “Digged it”, your post is up on the Popular section of Digg – and you reach tons of other Digg users, who repeat the process.

This is called Content Syndication and it basically means Viral Marketing through Social Media.

Expanding The Syndication Of Your Content

In the example above, all you’ve done was update your twitter about the new post. Let’s say that brought 10 visitors to your blog.

What if you had updated Digg, Reddit, Jumptags, Social Median, Simply, Delicious, Folkd, Facebook, and Twitter?

Now, you may argue that you might not have as many friends on Delicious as you have on Twitter. That’s a good argument, one that leads to the understanding of what Content Syndication really is based upon: SOCIAL CONNECTIONS.

Here are tools that will help boosting your Content Syndication:

The Add To Any WordPress Plugin

You can see it at the bottom of this post – it even goes along the RSS feed. When you click on any option, the Permalink, Title, Description, and upper image are automatically inserted to the submit form of the service, reducing your time considerably.

You can get your add to any here

Ping.Fm

An impressive application that updates nearly ALL social services with the touch of a button – Ping.fm requires that you initially add each of your social networks to their list. They will then store your info and everytime you send a new update, it will refresh your status throughout as many social networks as you’d like.

Sign up for a Ping.fm account here

But You’re Still Alone…

Even with these great services, your submissions may very well never be clicked by anybody if you dont have an active social community of your own.

Luckily, there is a way to fix that: The Synnd Software

Synnd is a private community that exists solely to vote/bookmark/spread other users’ content, therefore guaranteeing a successful syndication (one that creates a viral marketing effect).

See the Synnd software in action here.

Exploring the benefits of social media and content syndication is a way to work around getting free traffic without having to know SEO and definitely not spending money with PPC.

If you’d like to know more about Synnd, leave your questions below.

If you dont want to know anything about it, leave your comments below.

If you hated my disorganized writing, leave your comments below.

See you soon.

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Social Media Marketing for an Online Store?

Social Media Halloween? Scary!

Social Media Halloween? Scary!

Guerilleros, today I ask for advice – my social guerilla skills have been put to test and I’m falling short at this moment.

I’ve been given the opportunity to manage the social marketing for an online costume store for toddlers called – tcharan… – cutetoddlercostumes.com. Their stuff is really cool (a bit pricey, but so am I…)

They’re brand new online, and according to their analytics, they’ve been receiving a decent amount of organic traffic for keywords such as kids harry potter halloween costumes and cinderella halloween costumes.

They need, however, to increase their brand exposure and want to interact with their customers through Social Media. (Dont we all?)

Their blog is well advertised within the site (on the upper right corner), but receives very little traffic. Apparently, their posts have been indexed, some are even on Digg and Reddit, but far from achieving the social viral effect.

Here’s my issue – social marketing for “real” businesses has the advantage that I can go in and get footage of their service/products, which makes content much more viral-friendly. For an online store, however, I’m coming up blank when I try to create an identity that doesnt consist of “buy our costumes”.

I’ve looked at Zappos and to a certain extent, Amazon, but their approach to Social Media is nothing like what these guys want to do: Zappos has their CEO on twitter, and on a personal blog, which adds a persona, a “face” to the brand. He barely speaks of the company’s products on his blog.

What CuteToddlers has been doing is basically discussing and advertising their costumes on the blog – yes, they add lots of personal touches to the posts, but they’re still salesy. Maybe that’s what I should work towards – getting a social media fan within the company and working with her/him to create a company “persona”.

What do you think?

Leave your comments – they are always DOFOLLOW and approved very quickly.

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