Good morning, Guerilleros! Lately, we’ve taken up a new client, in the form of the local Quiznos. For those of you not familiar with Quiznos, they are similar to Subway, only better. Quiznos is a big enough name that making a site in addition to the corporate one seemed pointless, so we made a deal with them to provide local social media services. We also get 10 free subs a month!
The Ultimate Local Promotion – Online!
Our goal for Quiznos is to increase local awareness through online resources. We always try to keep our costs down by using smart advertising, and even with our fees, it’s been a relatively inexpensive campaign for Quiznos.
Aside from the usual custom landing page on Facebook and a Twitter account, we also focused heavily on using Google Maps, Foursquare and Facebook Places.
Google Maps + Offer + Boost Ads
We started by getting Quiznos to actually appear on Google Maps. Google Boost was pretty helpful, offering a set it and forget it approach to ad generation and integration. You can also place a coupon in your Maps listing, which gives added incentive for people to choose your business. And as the business “owner”, we ensured that all the images were high quality.
Foursquare Venue Coupons
With Foursquare, we took full advantage of their coupon offer as well. They have a GREAT selection of potential offers dependent on various criteria you select based on the number of people checked in and their status.We also did a similar tactic for Facebook Places. Not everyone uses Foursquare.
With Quiznos, we had a lot of savings offered. Coupons were available from Google Maps, Liking them on Facebook, or signing in on Foursquare or Places. We have effectively used QR codes in the campaign as well. There are signs throughout the store with a QR code that links to the Fb page.
The social media campaign items are ranking well on Google as well, so there’s no reason any should miss any of the deals.
We’re pretty excited with the results, and the owner has seen a marked improvement in sales, so he’s pretty happy as well. And with the low price of the campaign, we were able to offer an affordable solution that worked. While this wouldn’t work for every business, it’s well suited to representing the local branch of a national chain, and it’s low maintenance while bringing in a sustained revenue stream. It’s win-win for everybody!
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