social marketing

The Impact of Google TV on Social Media Marketing

Hey Guerilleros! I was browsing through my email, and I got a message from the Guerilla Chefe about Google TV.  I watched all the videos, and I have to say, it’s an ambitious project, and it sort of reminds me of MSN’s WebTV and Apple TV in certain ways. Of course,if anyone can finally break down the barrier between TV and internet, Google can.

I don’t plan to talk about what Google TV is, you can find that on your own. I want to talk about possibilities. Ways to take advantage of a new technology. Several different ideas come to mind pretty quickly.

PPC based on TV

This is a no brainer. If PPC ads can read your search query, it can read what you’re watching on TV. Instead of basing your ads on keywords, in the future you may need to think about the TV that your potential customers are watching. This could be very interesting.  If you have a bakery, and someone sets their Google TV to record Cake Boss every week, possibly they would like your product.

Oh look, it already exists.

Direct Fan Interaction During Television Shows

Imagine watching the newest episode of The Big Bang Theory, and Chuck Lorre pops up in a little live chat on the side of the  screen and talks about the episode your watching. And not only that, but since it’s a live chat, you can interact with him. Awesome right? So how is this marketing? Well, imagine if you offered a similar service. Nice, right?

Community Building

If you have a way to tie your product to a TV show, you are golden. Find a way. You have a chiropractor for a client? Hey, Alan on Two and a Half Men is a chiropractor. It’s a valid enough connection. Start basing your communities around TV shows, and the clients will come from the fan base. Most popular shows have viewers in the millions.

Pulling it all Together

Let’s say I Like House on Facebook. I find an ad asking me to join a specialized House fan page run by a doctor who is local to my area.  I do, and the next time I’m watching House, I have the opportunity to chat with other fans as the show is playing. I eventually become a regular member of the community, because I am interacting with fellow fans as the show is on. This is the key time to catch me being receptive to a House community. And of course, the next time I get sick, guess what doctor I’m going to see? The one running the fan community I belong to.

Yeah, that was a pretty contrived example, but you can see where it’s going. This opens a whole lot of ways to interact with your community, and we didn’t even talk about apps yet. Google Tv apps open even more doors.

Well Guerilleros, that’s about it for me today. I have a few fan communities of my own to go take care of. And remember, for more guerilla marketing how-to’s and such, keep coming back to Social Media Guerilla!

Custom Landing Pages on Facebook

Good morning, Guerilleros! It’s about two in the morning local time, and I’m getting pretty tired. I’ve been up half the night playing Halo:Reach, and I think it’s about bed time. However, I have a ritual I follow before bed, and I wanted to cut you in on it.

I like to check out the blogs and sites I follow, as well as Facebook. You know, like Copyblogger, Mashable, and Techcrunch. They’re all kind of industry related. However, sparked by a Monster-fueled Halothon, I decided to pop in on the Xbox community over on Facebook.

I had never been to their FB page, and it was nice. They have 3  custom FBML pages. One for everyone, one for the hardcore gamers (like me!), and one for the new Kinect. Of course, even though it has a separate tab, the “All” page had the Kinect, as well. And that was also the landing page.

Just recently, I had to ask the Guerilla Chefe how to set my custom FBML page as the landing page for everyone. It’s so simple, I felt dumb for not knowing. So just to keep you from feeling dumb, here it is really quick.

Go to a page you admin. On a page you admin, click “Edit Page”

See? I even highlited what to click.

See? I even highlited what to click.

Click “Edit” under “Wall Settings”

Select which landing page you want from the drop-down.

That’s it in it’s entirety. I told you it was pretty easy, and for some reason I even included pictures. So hopefully you guys learned something, and now, I have a few more Covenant to kill before bed.

Attracting Fans on Facebook (How to Get People to Like Me!)

Good morning Guerrillas! We know the importance of a blog, Facebook, and Twitter. We talked before about how to build a blog community, so today lets talk about building a fan base on Facebook. How do you get from 3 fans (including you) to 3,000 fans? It takes some time, but it can be done with minimal effort if you’re smart about it.

First, your quickest fans are your blog readers. Make sure that it is EXTREMELY easy for your blog followers to follow you on Facebook as well. Put a big Facebook button on your page and tell people to use it. It can help you establish an early fan base.

Make sure you interact with your fans on Facebook. And people love to be heard, so ask questions asking about their thoughts and ideas. Ask them for advice. Just get them engaged. And when people comment, make sure you reply to it. Don’t just ask a question and wonder off; let your fans know you actually care about their answer.

You can also use a FB similar to a blog for short snippets of info, links to other blogs, or to share pictures and videos of things applicable to your page. You want them to be interested and entertained by your page. Then they tell their friends and the word spreads.

Once you have some interesting posts up, start inviting people over. My favorite way to do this is to become a fan of a page related to my business, then use the @ sign to put my post on their page. TO do this, simply type @ in the text box then the first few letters of the name of the page you want your post on, and a list of friends will pop up that match what you’re typing. It will put a hyperlink in, as well as reposting the post.

Now people on the other page will hopefully see your post and follow it back to your site, and be so enthralled with you’re content, they will become fans.

How to Build a Blog Community in 6 Easy Steps!

You should already be familiar with these sites!

You should already be familiar with these sites!

That’s right, Guerilleros! As I promised, today we are going to look at how YOU can build a loyal fan base around your blog! I discussed the importance of a blog in the last post, and today I am going to give you 6 steps to follow for building a blog community that can attract real attention. Everything in it is easy, and with a little maintenance, you can have a killer blog following! Read More…

The Importance of Building a Blog Community for Your Business

Wait, that's not 3.0!

Wait, that's not 3.0!

Bet you thought the Guerilla Chefe was back when you saw that boring title, didn’t you? Sorry, Guerilleros. It’s still Guerilla Roberto. This week however, the Chefe did pick the topic and that’s why I picked the title.  Personally, I would have made a pun. But pun’s don’t do so well in SEO. So let’s get down to business and discuss why blogs are so important to any business now! Read More…

How to Get People to Read!(At Least a Little)

Hello Guerilleros! Today I want to share a variety of content tips. These may be basic to some of you, but hey, we get new people coming to the site everyday, and they might not know this. I had to learn it, and so did you.

Apparently no one actually READS anything online, they scan it for content, and just read things that catch their eye. Except for my faithful Guerilleros, you guys read every word of these posts, right? Right?! Read More…

A Change Has Come…

I am a writer by trade.

I am a writer by trade.

Hello Guerilleros. I am Guerilla Roberto. As you are probably aware, the site hasn’t been updated much lately. Unfortunately for us, but fortunate for him, our Guerilla Chefe has been overwhelmed lately with new projects that are sucking up all of his time.

As a result of this social media frenzy, I have been asked to step in and take over for awhile. And for my first post, I will just introduce myself. Next week we will serve up a new tip or trick from the mouth of the Guerilla Chefe himself.

I am not exactly a social media guru, I am a writer. Hence I will now be writing this blog. As a friend and co-worker of the  Guerilla Chefe, I have unwittingly been involved in the chaos that is social media marketing. So far, it has been very good to me, and I hope to share some of the things I have learned along the way. I hope you all enjoy my style as much as you do our Guerilla Chefe.

And while I don’t know what the future holds, I do know the revolution hasn’t ended. In fact, we’re just entering a new phase. From now on, this site will be updated every week at least once. That’s right, we’re bringing some consistency to the site (and some better grammar!)

And for my final parting shot, how many of you can say Guerilleros out loud, with the correct pronunciation? That’s a tongue twister!

Does Your Business Suffer From Social Media Anxiety?

Social Media Anxiety affects MANY businesses... Kill It Now!

Social Media Anxiety affects MANY businesses... Kill It Now!

You’ve received an internationally famed professional into your company, he presented super cool new techniques, and you’re very excited about it…. Who do you tell?

You’ve just won an award of excellence that was voted on by your own community …. Who’s going to know about it?

Guerilleros, the situations above may seem impossible for us, but they are REALITY for way-too-many business owners. Trust me – I’ve had clients that won a State Tournaments in a major category and they told me about it two months later.

Sometimes, they will even surprise me and run a freaking TV ad bragging about their award…

But most of the time, they simply do nothing. I’ve written about social media silos before, but this is way worse.

In your daily Guerilla, I’m sure you run into people that still see blogs and social networks as a useless teenage passtime, like MTV. But have you ever asked these people how much they spend on Press Releases? Impressive enough, if they even have a PR budget, they will eventually drive themselves into this conclusion:

“I’m smart enough to pay this super famous magician to come entertain the drunks at my bar – I may be even smart enough to change the message on the Marquee – But where else can I post such a major announcement? Huhh… Maybe, if I had a platform I could update as I see fit, that my current drunks and potential drunks from the area would check, maybe leave a comment, or even see their own pictures?”

So lose the darn Social Media Anxiety – everything is BLOGsworthy

Receptionist had a baby? Post about it.
Have a crazy customer? Post about it (but omit the names)
Just closed a major deal? Post about it.
PR people wants to charge you $400/release? Laugh about it and post about it.

And to make sure you post gets seen (also, to reduce the traffic anxiety issues) be sure to start using SYNND.

You can sign for a free trial here

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