That’s right, Guerilleros! As I promised, today we are going to look at how YOU can build a loyal fan base around your blog! I discussed the importance of a blog in the last post, and today I am going to give you 6 steps to follow for building a blog community that can attract real attention. Everything in it is easy, and with a little maintenance, you can have a killer blog following!
1) Provide Quality Content! (Duh!)
No one is going to read a blog with nothing on it, or worse, nothing good on it. So get a writer, or sharpen your pencil, because without some awesome content, written well, no one cares about your blog. Should this even be listed as a step?
The key is quality. An excellent test for this is to ask your self, Would I put this on my personal blog? If the answer is No, get back to writing. And it can’t be stressed enough: A Blog Is Not An Advertisement! You’re trying to give value to your readers, not sell them something.
2) Comment, Comment, and Comment Some More!
You can pack in as many keywords as you like, but that method is going to take some time to yeild results. Wouldn’t it be nice to find a large group of people who would be likely to be interested in your blog, all at once? You can! Unless you are blogging about something really obscure, someone else is already blogging about it. So go to their sites and leave comments.
But don’t just agree and leave a link. That’s not helping you. Leave insightful comments that show you know what’s up in your subject. Leave enough comments, and the readers will follow. Keep leaving comments, and you might get a link back! It takes time, but it will work!
3) Socialize Your Blog!
This is easy as pie. Put your posts up on Digg, StumbleUpon, all the major social bookmarking sites. This is a social media marketing page, and since you’re reading it, this too should be a given.
4) Keep Socializing!
Seriously, keep at it! Every word you write should go on all of these sites. And not just your writings either. you want to be very active on these sites, so people start to recognize your name, and trust you as a source for high caliber content.
5) Share the Page!
No one goes to just one person for advice, and that’s true for your blog, too! So instead of letting the reader go somewhere else for that second opinion, bring it to them. Ask other blog authors to write a piece for your site. They should be honored you asked, plus it’s free publicity for them, as well as a way to increase their followers with your followers. And your fans stay loyal, because you brought them a whole new place to learn from. Win-win for everyone!
6) Spread the Word Domestically!
Nothing is more aggrevating than asking an employee of your clients if they saw their picture on the blog, and they reply “What blog?” Really? Why are we even bothering, if your client’s employees don’t even know about it?
The largest fan base is initially composed of an extended network made up of the friends of people directly connected to the blog. AKA, the employee’s friends and families are going to get the word out a lot faster than you. Use it!
That’s it folks! Building a blog community doesn’t get any easier than that. Yeah, it’s a little time consuming, but it’s worth it. Once you have a loyal fan base, you’re set. And speaking of loyal fan bases, make sure you join the revolution, and become a Social Media Guerilla!