The origins of chiropractics?
Hello Guerilleros! So much for the consistency I promised last week, huh? But here we are again today! And today, instead of giving you a specific tip, I am bringing you a rather unique resource I found while searching for some ideas for one of my clients. A whole website devoted to using social media, specifically for chiropractors.
The site is full of interesting info tailored to help chiropractors use social media for promoting their business. In a recent post, he even gave examples of iPhone apps that could be used. All for chiropractors.
Obviously, if you have a chiropractor for a client, this website is extremely useful to you. You can thank me and we’ll see you next time. If you don’t have a chiropractor for a client, which is probably most of you, you may be thinking I just found an easy way out of doing a quality post. Here’s a great example of a chiropractor in the Outer Banks that is using social media very effectively.
Well, your wrong. this site has tons of great ideas that would really fit into any business. Replace the word “chiropractor” with the word “pizza store” and BAM! instant help. But even more intriguing is the fact that this person devotes his whole site to chiropractic social media. Is it smart to provide social media for only one profession?We’ll ignore the fact that he IS a chiropractor.
I say if you can get enough clients that are not in competition with each other, go for it. A large part of my clientele is based around Jiu Jitsu. (Imagine that, guerilleros.) I had only the vaguest idea of what Brazilian Jiu Jitsu was when I started writing for my first client, who happened to be a Jiu Jitsu organization. And through a little rapid learning and a lot of some help from the Guerilla Chefe, I quickly learned enough to write about it, and picked up several more Jiu Jitsu accounts nationwide.
However, none of them are in competition with one another. They are all located in different parts of the country. This is of great benefit to me, because it allows me to use the same posts on their respective Facebook pages, and use similar items on their blogs, saving me time. Notice I said similar, not the same. I never recycle content. But I will use the same concept for more than one piece.
So if you can specialize, it can save you some time and effort, allowing you to take on even more work! And that’s what it’s all about right?
Oh, and I now practice Jiu Jitsu with the Guerilla Chefe.
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#1 by Dr. Patrick MacNamara on June 9th, 2010
First of all, I appreciate the reference you’ve made to Next Generation Chiropractor. Since its inception, its purpose is to train chiropractors on how to successfully use blogs and social media to grow their chiropractic practices.
Since less than 1% of chiropractors actually blog (see Reason #1 mentioned in 6 Essential Reasons Why You Need a Chiropractic Blog), I’ve devoted a great deal of time and energy to wake up our profession to this powerful medium.
And, with the metamorphosis of traditional marketing into more inbound marketing, chiropractors NEED to jump on board or they’ll be left behind. Thus the reason for my mission!
Outside of Next Generation Chiropractor, I’m a national consultant for chiropractors and travel extensively as a social media advocate.
Another resource you can turn to is Start Blogging Today. I’m one of five professional bloggers that makes up the team for this membership-only site.
And, if you think the team is made up of amateurs, check again. It’s a powerhouse team of A-listers that’s been around the world of blogging and social media for quite sometime.
So, yes, blogs and social media can be successfully used within niche-specific industries. And, as the author of this post pointed out, it’s just a matter of repurposing content to match the specific industry you want to target.
#2 by GuerillaRoberto on June 20th, 2010
Thank you so much for leaving such a detailed comment Dr. MacNamara! I really enjoyed your website, and I have already learned a few things myself. And I will be sure to check out Start Blogging Today, as will many of our readers, I’m sure.