content marketing

Connect to Consumers – and Convert! – Using these 5 Tips

Connect to Consumers – and Convert! – Using these 5 Tips

There is a massive love affair going on between people and their smartphones. When 80 percent of people confess to checking their phones within 15 minutes of awakening, you know things have gotten serious. So, we know people are connected to their phones, but how to we, as businesses, connect to those people? Given the massive trend towards mobile marketing, it turns out that building a relationship with cell phone users is nothing short of essential to your company’s success. With that in mind, here are 5 tips you can use to connect and convert to the consumers you’re business needs most:
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Now Hiring – Inbound Marketing Specialist (NY or OH)

Now Hiring – Inbound Marketing Specialist (NY or OH)

The guerilla never stops but we need to enlist new talented soldiers – I’m happy to announce we’ve opened a contract spot for an experienced digital marketer at LexisNexis. This person would be in the office (either NYC or Dayton, OH) and dive pretty deep into PPC (including Paid Social), SEO, and content marketing. We’re looking for an immediate hire, so if you’re interested or know someone who’ll be perfect, check out the full job description below:
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Building Trust with Small Business Owners WITHOUT Demo Presentations

Building Trust with Small Business Owners WITHOUT Demo Presentations

After successfully scaring one of our clients with several hyperbolic claims, I was asked to speak to a salesman regarding a CRM software that would allegedly solve every single one of my our client’s issues, from Facebook likes to lead generation. The call wasnt so much a disaster but a great example of how content marketing can be more effective than the usual powerpoint torture.
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Practical History Of Content Marketing For Low Attention Span Readers

Practical History Of Content Marketing For Low Attention Span Readers

As internet trends go, there arent any industries unaffected by the rise of certain keywords. Specifically in the marketing industry, we’ve gone through “digital marketing”, “SEO”, and “SEM”, amongst others. The latest trend, however, calls for “content marketing”. Here’s brief history of the term, for those with typical “internet” attention spans.

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