Okay, Social Media & Guerilla Marketing? Yeah, Here’s How!

Hand Grenade Guerilla Marketing

The Social Media Guerilla Logo

First of all, a quick explanation on Guerilla Marketing, from the one-and-only wikipedia:

“Guerilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

How about a budget of $ 0.00, and results like this, or this ?

What if I were to tell you that Social Media Guerilla elected President Obama?

The possibilities are endless, and the results are extremely tempting.

So, what does it take?

Social Guerilla Marketing Starts With Syndication

Who turns any Guerilla content Viral? You. Me. Users!

And how does any content spread on the internet?

It starts with ignition:

  • submission to social bookmarking services
  • submission to news/media rating services (Digg, Social Median)
  • a tweet

Which is all very simple; the kick comes when nobody rates, or bookmarks, or retweets your content.

For the viral effect, a key factor in the formula is Syndication.

Content Syndication is how your Guerilla content gets to the first page of Digg, which leads to several retweets, which all together creates copious amounts of traffic.

And as we know, traffic is good for two things:

  • MONEY – either selling stuff or selling space on your website to promote stuff, traffic is a major asset (when steady)
  • INCOMING LINKS – the more attractive (Viral) your content gets, more and more website owners will link to it in an attempt to enjoy some of the buzz you created. Search engines feast on incoming links, and your other content gets a nice bump on SERPs because of all that love you spread.

Okay, everybody knows that…

But how to get people to syndicate your content?

To answer a question with another:

How many friends do you have?

Just like word-of-mouth, the initiator usually tells a close friend, who tells another, and the entire chain is set.

Online, it’s all a matter of having the right friends – the more, the better.

Friends are created on social networking sites like Facebook, or MySpace (if you’re under 14). Those are great to meet and interact with people, but they are useless for marketing.

Good syndication-friends are created at services where user-voting determines the visibility and the quality of the content. We’re talking about Digg, Del.i.cious, Social Median, Reddit, etc…

The trick is not just to ‘add a friend’ but to lead attract that person to reciprocate, gaining a ‘mutual friend’ status.

This means (depending on the quality of your content) that your friend is more likely to vote positively for a content submitted by you.

So, forget about Facebook?

Why not?

From now on, your focus as an Underground Social Guerilla (USG) is to:

  • Create high-quality content
  • Create a powerful content syndication network

With the first task, there’s not much anybody can do except recommend good readings.

But for the latter, you can kick-start your syndication here

6 Responses to Okay, Social Media & Guerilla Marketing? Yeah, Here’s How!
  1. [...] course, Guerilla Marketing is not about blowing radiation on the competition, but achieving massive resu... socialmediaguerilla.com/2009/06/19/underground-guerilla-the-social-bookmarking-backlinks-relation
  2. Atif Zain

    Nice post about Social Media. Really helpful.

  3. Maya Brooks

    Social bookmarking these days are very common and it is also one way to get backlinks`”,

  4. Kit

    social bookmarking is also good for SEO and of course for remembering your favorite sites~:-

  5. Bryan Jenkins

    social bookmarking has been the trend in the last few years, Facebook really dominated Friendster, Myspace and others .`”

  6. [...] than any Google app. We havent talked about mobile on the site yet – we focus more on social media... socialmediaguerilla.com/mobile-marketing/outer-banks-restaurant-guide-obx-mobile-app-is-game-changer

Leave a Reply

Your email address will not be published. Please enter your name, email and a comment.