First of all, a quick explanation on Guerilla Marketing, from the one-and-only wikipedia:
“Guerilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”
What if I were to tell you that Social Media Guerilla elected President Obama?
The possibilities are endless, and the results are extremely tempting.
So, what does it take?
Social Guerilla Marketing Starts With Syndication
Who turns any Guerilla content Viral? You. Me. Users!
And how does any content spread on the internet?
It starts with ignition:
- submission to social bookmarking services
- submission to news/media rating services (Digg, Social Median)
- a tweet
Which is all very simple; the kick comes when nobody rates, or bookmarks, or retweets your content.
For the viral effect, a key factor in the formula is Syndication.
Content Syndication is how your Guerilla content gets to the first page of Digg, which leads to several retweets, which all together creates copious amounts of traffic.
And as we know, traffic is good for two things:
- MONEY – either selling stuff or selling space on your website to promote stuff, traffic is a major asset (when steady)
- INCOMING LINKS – the more attractive (Viral) your content gets, more and more website owners will link to it in an attempt to enjoy some of the buzz you created. Search engines feast on incoming links, and your other content gets a nice bump on SERPs because of all that love you spread.
Okay, everybody knows that…
But how to get people to syndicate your content?
To answer a question with another:
How many friends do you have?
Just like word-of-mouth, the initiator usually tells a close friend, who tells another, and the entire chain is set.
Online, it’s all a matter of having the right friends – the more, the better.
Friends are created on social networking sites like Facebook, or MySpace (if you’re under 14). Those are great to meet and interact with people, but they are useless for marketing.
Good syndication-friends are created at services where user-voting determines the visibility and the quality of the content. We’re talking about Digg, Del.i.cious, Social Median, Reddit, etc…
The trick is not just to ‘add a friend’ but to lead attract that person to reciprocate, gaining a ‘mutual friend’ status.
This means (depending on the quality of your content) that your friend is more likely to vote positively for a content submitted by you.
So, forget about Facebook?
From now on, your focus as an Underground Social Guerilla (USG) is to:
- Create high-quality content
- Create a powerful content syndication network
With the first task, there’s not much anybody can do except recommend good readings.
But for the latter, you can kick-start your syndication here