social bookmarking

Social Guerilla BOOST – the Synnd Software & Content Syndication

Social Media Guerilla will boost your Synnd software!

Social Media Guerilla will boost your Synnd software!

If you have been trying to make sense of Social Media Marketing you’ve probably figured out that it takes A LOT OF TIME to create enough traffic through blogging, social bookmarking, twitter, etc…

And it can be very frustrating – you spend an hour or so writing a blog post (after setting up your blog), submit it to Digg, Twitter, Facebook, blah blah blah… And you get 30 visits. Maybe one comment.

This may be okay if all you want is your family to come look at your blog, but it is UNACCEPTABLE for a good Guerilla. Seriously, are you going to win any battles with 30 visits?

Well, another Guerillero, with a lot more social war experience than you and me together, ran into this very same issue  – and did something about it.

He figured out that the most successful social media warriors had TONS of friends – and those friends were actively replicating their content, retweeting, digging, embedding, etc… He learned the secret of the social viral effect.

Content Syndication

You put “social viral effect” in fancy terms using Content Syndication – it means other people spreading your content (video, article, post, tweet) throughout the net. It’s the most effective form of social guerilla, as effective as word of mouth.

With that said, what that experienced Guerillero did was put together a software that gathered all of the content from his closed community of friends, posted on a bunch of different social sites, and voted on each one of them in order to make them popular.

Genious, right? The software completely eliminated the time it took to bookmark your post to delicious, digg, reddit, twitter, facebook… And boosted that social bookmarking with AUTOMATIC actions that would bump your content up.

The Synnd Software

Synnd works in a simple way: You post your video/post/article like you’d normally do. Then you tell the software what you want it to do – bookmark it, tweet it, or “vote it” (on services like Digg and Reddit). You can pick all of them if you want.

The software then publishes that new “job” to the entire community, and automatically gets other users to perform the “job” you selected. Within a couple of days, your content was bookmarked several times in several different services, which results in:

More traffic (from those social services) – More backlinks (Google indexes “popular” content faster) – Even more traffic (from Google).

Just like magic – you’re back to writing good content, which is the real money-maker, and let the software do its thing.

Today, the software is in Beta testing and a handful of guerilleros are being accepted.

I’m one of those – and you can be too.

Sign up for a test drive of SYNND here

Underground Guerilla: The Social Bookmarking / Backlinks Relation

Guerilleros, you’ve probably heard about the Del.iciou.s trend: bookmarking your favorite websites into online services, so you can access it from any computer, and even share them with friends.

That, my brother&sister-in-war, is a huge social media guerilla opportunity, and it’s so powerful that it’s giving Google a hard time to track.

The thing is that with the record-keeping of your favorites in a remote, public location, you’re creating a link from that platform to your website/blog.

As you already know, the more links you have pointing to your website, the more Google will enjoy you. And being friends with Google is like nuclear weapons to North Korea: it makes you untouchable.

Of course, Guerilla Marketing is not about blowing radiation on the competition, but achieving massive results under the radar, without turning spotlights on your campaign. it involves subtle moves, and social bookmarking is extremely subtle.

Boring, but subtle 😉

Stop the atomic talk and tell me: What is Social Bookmarking?

You’ll see on the bottom of this post a button that says “share/save”. Hover your mouse over it and lots of icons will popup, some of which you may recognize; those are social media platforms that will accept your bookmark entry.

Average users usually pick one of those platforms, and stick to it. The widely known Del.icious is one of the most famous social bookmarking services.

As you post your bookmarks, other users will see it, and they may go visit it as well. If they like it, they bookmark it also – get the hint?

This bookmarking cycle generates ‘buzz’, and what is the point of any guerilla marketing campaign? GO VIRAL!

But.. It’s not that easy to create viral content..

Exactly – social bookmarking alone won’t get your content to go viral or bring much traffic to your website. For that, you need to actually BE SOCIAL: make friends on Del.icious, Diig, Diigo… so you have people that pay a bit of extra attention to your bookmarks.

However, building relationships take time and can be a pain…

So why bother using social bookmarks?

Remember what I said in the beginning of this post about creating links to your website?

While you’re making friends and socializing in one network, go ahead and post your website to ANY bookmarking service available. Even though some services are less populated than a desert, they may still share some link juice.

Below is a screenshot of this very own blog, with less than a month of existence, showing the results of posting to only two or three social platforms:

Backlinks from social bookmarking alone

Backlinks from social bookmarking alone

As you see, Yahoo! Site Explorer has 8 incoming links pointing to us – and that’s from 5 platforms alone: Diigo, Facebook, FriendFeed, IceRocket, and MyBlogLog.

What are the best services?

  • Delicious
  • Diigo
  • MyBlogLog (for blogs, duh!)
  • BuddyMarks
  • SocialMedian
  • Mister Wong
  • Jumptags
  • Reddit

And those are just a few… You can use the ‘Share/Save’ button below (you BETTER USE IT!) and get some ideas of networks to use.

What If I don’t have time to bookmark in all of these services?


Well, if you’re really short in time, you can use a social bookmarking software.

Even though highly effective, this technology is rather new and it’s difficult to guarantee results. The best strategy is to create  a large, active content syndication network, that will leverage your content throughout multiple social platforms.

And be sure to come back and share your results with us! Comments ARE APPRECIATED!!!!

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