Hey Guerilleros, this post only came to existence because of the way Tom Tom’s online team approached me, which is exactly how we outlined in THE VIRAL EFFECT. They knew how to capture my attention and gained some precious space here in exchange. Check out how they did it.
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Good morning, Guerilleros! Lately, we’ve taken up a new client, in the form of the local Quiznos. For those of you not familiar with Quiznos, they are similar to Subway, only better. Quiznos is a big enough name that making a site in addition to the corporate one seemed pointless, so we made a deal with them to provide local social media services. We also get 10 free subs a month!
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