An Idea: Social Media Guerilla For Small Brick & Mortar Business

Most small business owners are scared of Social Media

Most small business owners are scared of Social Media

Guerilleros, here’s an idea: a Social Media Guerilla manual for small businesses.

You guys impressed me so much with your ideas for the social marketing campaign for an online store that I want to open this up for discussion.

My company has been running Social Media Marketing for a handful of local businesses – I’ve posted some of their results here already.

But a lot of smart business owners are scared of social media – they either think it will clog their schedule with Facebook & twitter or they just dont want to let of their control over the brand. (which is BS and we all know it)

I thought about putting together a manual that gives them a clear action path for social updates – something like this:

Events such as a big landscaping project, a nice wedding catering, or a funny mma fight a ¬†become a full blog post – write a quick blurb about the event (Who, What, Where, When, Why) and attach the most relevant pictures with the people’s names on them (so their names are indexed and they can find it)

After each blog post, you update Facebook (your profile, the fan page…) about the new blog post you wrote, and let the Fan page update your twitter automatically.

In between events (I’m assuming they wont post something new everyday) you can upload one pic every now and then to Facebook with a teaser to their blog.

What do you think, Guerilla brothers?

Let me know – leave a comment!

5 Responses to An Idea: Social Media Guerilla For Small Brick & Mortar Business
  1. Pareen

    Thats a great idea. But dont you think writing such an instruction manual would be a problem considering how dynamic the social media sites are.

  2. guerilla

    You’re right, Pareen – that’s one of the reasons I’m taking this idea very slowly. But the original goal was to help business owners realize the marketing potential on their daily activities – such as before & after pictures, special events coverage, etc. I may not focus on the ABC of facebook and just focus on the goal for using Facebook in the 1st place.
    Anyway, thanks for stopping by!

  3. Pareen

    Hmmm. Interesting.

    Do let me know when you release this manual.

  4. Chair Pads ·

    i also started a small busines at home and it is a great way to invest your retirement money :

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