The Social Media Guerilla Revolution!

How To Create Customized Facebook Fan Pages With FBML

Mar 17

Guerilleros, I’m sure by now you have a Facebook Fan Page. If you dont, then you’re really behind in the game.

A Fan page is the most flexible application for business on Facebook, it allows you to integrate it to your wordpress blog, to twitter, and even to Youtube.

But showing visitors your “wall” may not be the best practice for business, since you have to change that message constantly. Today, I’ll show you how to create a unique landing page for Facebook using FBML.

1. On Facebook, search for Static FBML

You’ll find the application page. Look over on the LEFT UPPER corner, right below the logo.

2. Click on “Add To My Page”

Add To My Page On Static FBML

3. Pick A Page

Pick A Page To Show Static FBML

That’s it – you’ve installed the application on your Fan Page. Now, let’s get it to work!

Make sure you’re logged in as the page admin. Visit your page and then click on Edit Page.

4. Find the Static FBML App

FBML application for facebok fan pages

5. Edit The Page

Warning – you’ll need some HTML knowledge to edit the page. Leave me a comment if you need some help with that.

Click on edit and you’ll see this:

FBML page Set Up

6. Add The FBML Page To Your Fan Page Tabs

Back on the “Edit Page” screen, find the FBML application and click on “Permissions”. The screen below will appear:

Add the FBML as a TAB

Make sure that both box and tab say ADDED, which means that there’s a navigation tab just for the new page you created within your regular Facebook Fan Page.

That’s it! Feel free to leave me any questions or suggestions on the comments.

Your guerilla is my guerilla!

P.S – Tomorrow I’ll show you how to make sure your visitors land on the new page you’ve created instead of the regular wall! Stay tuned.

What To Do With Your Social Media Traffic?

Feb 27

Guerilleros, if you’ve listened to interview I had with Marnie Swedberg about Social Media Marketing for Local Audiences, you’re probably already applying some of the tips I shared and creating more exposure (read web traffic) to your brand.

Now, what are you going to do with that?

The biggest point I wanted to make clear was the fact that Social Media is not about you OR your company – the focus is on your Customer, or better yet, on that person that you’ve just met that MAY or may not become your customer.

Since I’m sure you’ve already understood that, being the great guerilleros(as) that you are, you should also know that if you send your newly generated social media traffic to a corporate-looking website, you’re losing the boat.

Keeping The Traffic (And The Conversation) Alive

When people see your activity on Facebook or Twitter, or they become interested in your content on Digg, they’re engaging that conversation you created – whether by posting helpful information, or a cool video, or simply sharing exciting news, those visitors ended up on your site because you connected with them.

If you send them straight to a site with cookie-cutter copy that talks continuously about your company, you’re completely ignoring that conversation and forcing them to swallow the same old commercial pill we’re tired of seeing on TV and Radio.

Become A WordPress Fanatic

That’s where a blog comes in ultra handy – I’ve mentioned before that WordPress is to Social Guerilla what GPS is to a country driver in Manhattan, and that’s one of the reasons why.

Let me make it extra clear by painting you a picture:

You’ve paid somebody like me to create a cool video, post it on an optimized Youtube profile, and you’re getting good hits.

When they click on the link right next to the video and land on your site, they see a blog post talking about the video, along with 5 other related posts and even more videos.

At the end of each post, you add a compelling, but gentle, call to action: “Like these cooking tips? Sign up now and get a 40% discount at our next cooking class”

The difference is that once they came to the site, their experience with the video was extended by the blog posts, and then the call to action came in for an attractive ending (which begins the real sales funnel).

If you haven’t gotten a blog started yet – what’re you waiting for? What’s your biggest obstacle?

———–

If you’d like to know more about generating traffic through social media, there’s a new web marketing guerilla course coming up on March 18th that I highly recommend: Traffic Ultimatum

How To Engage Local Audiences With Social Media Marketing

Feb 24

pinpoint your social media marketing to your local audience

It’s with an immense pleasure that I invite all of you guerilleros and guerilleras to join me in a great run-through of Social Media Marketing strategies geared for local businesses.

I’ll be at a BlogTalkRadio show on Thursday afternoon with Marnie Swedberg and you’re in for a real treat.

Here are the details:

When: Thursday 02/25
Time: 4:00pm
Call-in #: (646) 727-2510
Address:

http://www.blogtalkradio.com/marniesfriends/2010/02/25/engage-your-local-audience-with-social-mediasm

As you’re very much aware, Social Media has no borders or boundaries, and despite its wonderful benefits, connecting with your neighbors online has always been somewhat of a challenge.

Mentor Marnie

Marnie Swedberg is a community leader, mom, brick & mortar and online entrepreneur that hosts a popular radio show on BlogTalkRadio. She’s the utmost definition of a successful Guerillera.

However, even a guerillera such as Marnie has her issues dealing with a local audience – she owns a restaurant and wants to reach her community via Social Media.

Based on that, here’s what you’ll be learning at the interview:

How To Set Realistic Goals
What Exactly Can You Blog About To Motivate Community Engagement
The Difference Between Social Networking & Social Media Marketing (And why most business owners get it all wrong)
The Most Suitable Platforms For Local Businesses (Hint: You’re probably already on it!)
How To Integrate Blog, Facebook, Twitter To Minimize Your Efforts And Maximize Your Exposure
A Tool That Lists Every Known Twitter account In Your Area
And The Best (And Free) Way To Track Your Results

If I’m missing anything, let me know. Post a comment here with your question or shoot me a reply over @leosaraceni.

See you there!

Is The Dell Outlet Twitter Campaign Success Duplicable?

Feb 17

Dell Outlet Twitter Campaign Duplicable???

Guerilleros, my sincere apologies for completely abandoning this community for almost 3 months. Hopefully you were able to survive without my guerilla tips 😉

In fact, from the Feedburner notifications I’ve been receiving, traffic to the SMGuerilla was not badly damaged. So let’s address that right now.

Recycling Ideas Make Them Fresh?

No, of course not – just like Recyclables are still trash, despite their higher value. But a wise man once said that there are no original ideas, so I’m putting my recycled Guerilla strategy to the test.

I’m sure you heard about the impressive success that @DellOutlet generated: over $2 million in sales from Twitter alone.

Great, huh?

Here’s the challenge

Can the same be done for an Online Fashion Boutique?

I’ve created an @Outlet account for them and fired up all of the inventory they had put aside for “liquidation”.

The next step was to create a special coupon (in this case, tweet10) to serve two purposes:

1 – Tracking (of course, Analytics helps too)

2 – Exclusivity (only followers have access to these great deals).

Here’s where things go a little South:

The company prefers their sales staff focused on “more important things than Twitter”.

Can Twitter create revenue?

Is Twitter A New Sales Platform?

The real reason behind Dell’s success was that they had a real person tweeting, interacting, and actually performing extensive customer service work. They shifted the focus off Dell and started retweeting quotes, participating on #followfriday, and answering @replies.

But is it the real reason? Or was Dell simply the 1st big corporation to try such strategy and benefit off of novelty?

Here’s where my guerilla suspicions come from:

None of the deals were actually that much cheaper or exclusive
Dell.com/outlet existed prior to the twitter account

Our Strategy

While the sales staff is focused on more important stuff, and since they’ve paid me for all the work upfront, I decided to run without them.

My software is updating their outlet account with offers every 10-15 min –
All offers point straight to the final sales page with that specific item on display.
We go in once or twice a day to check for @replies.

Here are the stats after 10 days of campaign:

114 Visits from Twitter.com
69 followers (as of 2/17 at 12:35am)

Considering their usual traffic source is PPC, 114 visits would cost $45.6 (at a cheap $.40 bid).

So even if the campaign turns out less than ideal, they’re at least looking at a cheaper traffic source.

What about you?

What do you think it’s going to happen to this automated Twitter sales process?

Leave your comments!!!

What’s your excuse for running a free blogger blogspot blog?

Dec 02

Use your social media brain and get a real wordpress blog

On our last post I showed you how easy it is to transfer all of your blogger content to a brand new wordpress blog. It showed how wordpress can host all of your content with a few quick clicks.

I also pointed you in the direction of a full tutorial that shows how to get a reliable wordpress blog hosting.

So what is your excuse for having a free blog?

If you’re a social media guerillero looking to dominate whatever battle you’re fighting, what’s stopping you from having a decent, professional blog hosted at your own domain?

I’d love to hear your answers.

What could possibly make you use a weird address like yourblog.blogspot.com instead of a simple yourblog.com?

The Image/Brand Effect

I may be offending some people with this comment – but do you know what comes to my mind everytime somebody tells me their blog address and it’s a blogger blog?

NEWBIE.

And the fact is – I’m right.

And even if I’m wrong, and they’re not newbies, they’re just too lazy to transfer their stuff to a new domain?

Somehow this doesnt compute in my brain.

The SEO aspect

I honestly cant say that having your own domain is better for seo – but I do know that one of the main reasons people just dont transfer their blogger over to a real wordpress domain is that they’re afraid of losing their rankings.

The thing is – the plugins that wordpress offers can make your life a heck of a lot easier when it comes to SEO.

Plus, there are channels you can use to get BLOGSPOT to place a redirect over to your new domain. That should clear most search engine issues.

So, please tell me – why would ever have a free hosted blog?

Sign up for Hostgator now – and then follow this tutorial to install WordPress on your domain

Talk to you soon!

How To Import Your Blogspot Blogger Into A WordPress Blog

Nov 30

Guerilleros, you’re looking at a WordPress blog. A darn good one on my opinion.

But there are some guerilleros that still use blogspot Blogger blogs to carry their battles.

I honestly recommend anybody that is serious about their guerilla to switch to WordPress – it’s just the most intelligent weapon on your online arsenal.

So today I’m going to show you how to import your Blogger posts and pages into a new wordpress blog.

1. Log in to your WP Dashboard

Like this – yourblogname.com/wp-admin

Under Tools, click on Import

2. Under Import, click on Blogger

Import Blogger content to WordPress

3. Authorize WordPress to pull your info from Blogger

Authorize wordpress to access your blogger content

4. Grant access to your Google Account

Click on Grant Access to let WordPress pull your blogspot info

5. Click on IMPORT

Final stage: click on import

And that’s it!

WordPress, the awesome tool, converts your entire Blogger content into posts on their platform. So your brand new domain is not so brand new anymore – you’ve got everything back.

Now, if all you want is to have your blogger hosted on your own domain , read this other quick tutorial.

And, if you need a cheap and reliable wordpress hosting, check this out. I’ve got a special PENNY coupon for you.

Jeff Johnson’s Coaching Program Is Live – Here’s The Guerilla Bonus!

Nov 25

Social Media Guerilla BIG Bonus for Jeff Johnson

So Jeff Johnson’s private coaching program went live a few minutes ago – (he’s the guy that created the free seo traffic plugin for wordpress) and we’ve put together a KILLER bonus if any of our guerilleros(as) wants to get access to his tremendous knowledge and cool tools.

First of all, Jeff is offering a full 30-day money back guarantee AND letting you keep all the tools. So there’s NOTHING at risk here.

Second of all, you get FULL ACCESS to my entire TEAM.

Yes, you read it right:

My entire team will be available to you to help out on any marketing endeavor that Jeff puts you through.

Need to setup a blog? Get my team to do it.

Need to learn how to use Camtasia? Get my team to do it.

Want to have your twitter and facebook updates outsourced? Want to manage multiple twitter accounts?

Let my team find you the best way.

FREE!

$1500 BONUS For Jeff Johnson

PLUS – you get 10 hours of consulting from me – I will give you my personal cell phone number (the one I answer) and you will have a $1500 credit to get me to answer all your questions and help in any project!

Heck – with my team and Jeff’s team helping you out, there’s NO WAY to stop you from making money.

Get in NOW:

Click here to get on Jeff’s program

The Synnd software is growing HUGE – Get in now while you can!

Nov 20

The Synnd software is reaching well over 600 members on the community

Guerilleros, I will make this quick and painless…

1. Sorry about the lack of content lately.

I’ve been swamped and having a hard time to sit down, look at data and write cool posts like the one about social media silos or social community building.

But I am working on it. That’s why I’ve been posting about Jeff Johnson’s free stuff – I figured I’d at least point you in the direction of a high-quality content provider.

2. My favorite social media marketing software is growing!

The Synnd software has now well over 600 members, which is huge for our syndication campaigns.

Think about: 600 people that get 20 credits a day free = 12000 credits going out daily (each credit means one bookmark, digg or Retweet). It’s a tremendous force to be reckoned with, specially when it can reach the first page of Digg for pretty much any category.

Yes – with 20 votes within 24 hours, your content can easily be featured on Digg or Reddit’s upcoming page – TONS of people hang out there. It’s huge traffic, free, coming straight to your site and taking action on your content!

I tould I’d make this quick, so here it goes:

Sign up for Synnd now, enjoy the free trial, and I will help you with anything during your setup. Personally!

Social Media Guerilla

Social Guerilla Marketing & More..

How To Create Customized Facebook Fan Pages With FBML